The standardization of Games Workshop's online presence continues today with the UK website. Like the recent change to GW US online, the UK site merges the store and support content into a single site. The UK website now has the same appearance as the US site. Websites in other countries will follow in time.
One other bit of news that will be of great interest to many GW UK customers is the fact that GW is offering the same promotion in the UK that they offered in the US when the new website went live there. Each customer's first web order placed in the new store that exceeds £50 will have a free "Web Exclusive Space Marine Sergeant" added to the order. This offer may also be good news to GW customers in the US who missed this promotion earlier this year, because you can also get the free model by spending $100 in the UK store. Note that only one model will be issued per customer and again, only on their first order meeting the minimum expenditure requirement. Visit the GW UK Online Store for details. Cookies on your computer may redirect you to the US website when using the link provided in this article. If that happens, simply choose the UK site from the "country select" drop-down box in the lower right of the GW website home page, then proceed from there.
With all the great bundle deals like Chaos Doombringer Annihilation Force introduced around the time the new US website went live, it wasn't hard for me to find something to order via GW Direct in order to get my own Web Exclusive Space Marine Sergeant earlier this year. Personally, I like the new GW website's added store features, mainly the new Direct Services functionality that allows you to order something on the web and have it delivered free of shipping charges to your favorite GW store. If you go to the store a lot like I do these days it saves a lot of money. I am still finding, however, that the new site is often painfully slow and like many people I mourn the loss of a lot of great hobby content on model, terrain and base painting that has yet to be restored. Hopefully, more hobby content will eventually reappear and other issues with the site will be worked out over time.
