HOBBY: The Cons of ‘Pro-Painting’

 

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 One painter explains to you what it’s really like to paint for a living. Be careful what you wish for!

“I’m out! Like all the way out,like  I’m selling everything.”

This is what a recent consignor told me when I took in his inventory. He was previously a miniature painter, and it’s worth noting a pretty good one. Looking at the miniatures close up that he intended for me to sell on his behalf on eBay, I was impressed with the caliber of his work. But I couldn’t help thinking to myself that this could be me.  

Hey guys!  Caleb with White Metal Games here, with a few tips and suggestions for the would be ‘pro-painter’.  

How I Became a “Pro Painter”

A few months ago I lost a job. It was a small start up company, and I knew the risks going in. After the job was gone, while looking for other work to hold me down (I’m still looking I might add), I was fortunate in that I had a few new clients contact me about some long-term projects with good budgets.  I knocked those projects out, and then the clients had other projects for me. Rinse and repeat.  And thus I found myself painting miniatures full time. I’ve had a commission service for many years, but it’s always been a part-time extra money kind of gig. This was the first time I was actually relying on it as a source of primary income.

 While painting 8 to 12 hours a day might seem like a fun idea, there’s a lot of things you really don’t think about it until you are thrust into it.  Something fun became the primary way I was putting bread on the table, so to speak.    

First off, let’s be clear that when I describe ‘pro-painting’ it may not be what you think of as pro painting. At some point in time the gaming community decided that pro painting was a representation of levels, such as the quality of the miniature.  If pro-painted is on a scale of 1-10, it’s in the 7+ range.  Or at least, that’s what the community says.  

 I think pro-painters should take back the term ‘pro-painted’ and own it.  Rather than thinking of a pro painter as a Rembrandt or da Vinci, I would propose the pro painter is more like a plumber or carpenter. It’s not that I can’t fix a sink.  It’s that it will take me twice as long as ‘Joe the Plumber’, and I value my time more than that.  Really it boils down to time.  You’re paying the pro-painter because time is a commodity.  You either don’t have the time, or don’t want to put in the hours, so you pay them to be your proxy painter.  

I get it!  Trust me.  At the end of a long day, you’re tired.  You’ve got work/school/kids . . . sometimes all three.  After all that is done you don’t want to spend your only hour to yourself all day painting, another tiring activity.  You’d rather just pay someone to do it.  There’s no shame in this.  I feel no shame when I call the electrician to help me with a grounding issue, as I don’t want to get electrocuted.  Why should you feel bad about paying someone to paint your minis?  Trust me, if I had made close to what you make, I’d be okay with paying someone else to paint my stuff.  But I have a lot of clients email me and the first thing they say is “I paint minis too, but I’m so busy . . .. ” STOP APOLOGIZING!  You are part of a very busy world, and if you weren’t so busy, I’d be out of business! 

As far as quality goes, most of the miniatures I paint are only slightly above table top quality. That’s because I’ve realized over time that there’s a sweet spot for painting. For me that sweet spot is churning out models quickly and efficiently. In order to do that I have to limit the amount of detail I apply to any individual model. I have levels of paining of course, for clients that prefer a higher echelon of work to be performed, but for the majority of my client’s the level of painting I achieve is exactly what they’re looking for.  And I keep the levels simple.  In fact, I am planning to go back and redo my level again, calling them simply Good, Better, Best to keep it easy.

 You won’t see my work at Crystal Brush or Golden Demon . But that’s not the goal I’m working towards. My goal is to satisfy my clients. And as long as I’m doing that, and earning a steady income, I consider myself a pro painter in the very sense of the word.

So, as such, even though I’ve  only been a full-time painter for only the last six months, a couple of things have occurred to me that I want to share with you.  Think of these as simple suggestions, but also a cautionary tale.  If you want to become a ‘pro-painter’ these are some of the lessons/challenges you may come to face.   

Tip One:  Put in the Work

Just because you’re working at home doesn’t mean you get to take it easy and play video games all day. Yes, I have no commute anymore and that saves me a lot of time, but I use that time for work.  My wife goes to work at 7:30 and that’s when I start my day.  It usually ends about 10 or so.  Let me walk you through a typical workday (in no particular order)

  • Responding to clients (current and potential) via email: 1-2 hours daily.  
  • Updating social media:  1-2 hours daily
  • Photographing models/terrain/lots, etc.:  1-2 hours daily
  • Editing photos for media applications:  30 minutes -1 hour daily
  • Shipping items sold:  1-2 hours daily
  • Adding new auctions and lots to my eBay store:  1-2 hours daily, 4-5 hours with new consignors
  • Updating website:  daily as needed
  • Painting miniatures: 6-8 hours daily

And that’s just on a typical day, there are plenty of days where I’ll spend 3 to 4 hours airbrushing to apply base colors on a new project, or several hours just on assembly of a project. Recently I sold several copies of Shadows of Brimstone and each game took about 4 hours to assemble.  And that’s before the first drop of paint ever hits the model!  

Looking over the list, you’re see that my time is split pretty evenly between painting and everything else.  Over time it’s actually harder and harder to make painting the priority.  I find that the more social media I do, the better the results I get.  So I need to definitely spend more time blogging/doing videos/tutorials, etc.  But the problem is it ALL chews into my work day, which is already about 12-14 hours daily.  Sound like a fun day to you?

Tip Two: Pants Cannot be Underestimated.

For the first month or so when I was working at home I stayed in my PJs all day. It was just more convenient . I wasn’t going anywhere, so I didn’t really see a point to put on proper clothes, however, over time the way I felt about myself started to slowly shift. I felt less like a professional working at home and more like a high school kid pretending to be sick.  I found on the mornings where I got up, shaved, put on a proper pair pants and started my day this way my progress was more conducive, and I felt better about it at the end of the day. The point is think of yourself as a home based professional that works out of a home studio with no overhead. Require yourself to come to work on time and in some standard of uniform, even if that uniform is shorts, socks, and a T-shirt.

Tip Three:  Exercise and Sunlight Makes Jack a Happy Boy!

I found that in the first few months of being a stay at home painter my weight went up by more than a few pounds. While I’ve often had some form of desk job where I set  on my butt most of the day, I find that at home I can stay seated for hours on end without getting up if I’m in the  painting groove.

I started riding my wife’s exercise bike in the morning, every other day. And while I hated it, I have to admit it gave me a little bit more energy every day.  Some gamers are blessed with an incredibly high metabolism. For the rest of us though, you’re going to have to make it a point to get some exercise.  My doctor said my vitamin D was low too (from lack of sunlight!)  So maybe take a walk once a day, or at least take some supplements.

Tip Four:  Expand Your List of Services

As I mentioned at the start of this blog post, I offer consignment. Consignment is when people bring me their old models, books, and gaming materials, and I sell them in my Ebay store. I take a percentage of the profit, but the major advantage for the consignor is that they don’t have to do any of the work. They just hand me their boxes and I take care of everything, from listing to shipping. If there’s a problem with an order, I deal with it. If something gets lost inthe mail, I deal with it. If a model gets returned, I deal with it.  The consignor is paying for me to make this my problem. And while it may seem like easy money at first, Ebay and Paypal take a total of 14% of my sales, so in the end I make about 30% profit.  So if I spend 30 hours on a consignment and sell $1000 in product, I make a whopping $333, or just over $11 an hour.  Not exactly the windfall it sounded like at first, eh?  

But it’s another revenue stream I depend on and it’s a great way to make money between commissions. One other advantage the consignor gets to take advantage of is my eBay stores track record (which is sitting at 100%), which I’ve been building up for the better part of 10 years. With great feedback the consignor gets to take advantage of an immediate customer base.  Although eBay is a buyers market, the nature of the seller plays a major impact in the sale.  If I find a model I really like, but the seller has a bad track record, poor feedback scores, and lots of negative comments, then I won’t buy it. That’s the beauty of consignment; I’ve already built up the store and all they have to do is bring their product to me to sell.

Tip 5:  Back Burner Your Personal Projects.

95% of my time now is spent focusing on client commissions. I’m assembling and painting their models. My own personal projects get put back up on the shelf more often than not. Once in a while I’ll bring one out and work on it for a few hours. But generally speaking I’m not an active gamer anymore. Because of this any project I make is inevitably bound to be sold on eBay. So it’s hard to think of your own personal projects as personal projects anymore; you begin to think of them as product you’re developing for sale.

 

 I rarely attend game nights, or conventions. I’m not a competitive gamer and I don’t really think about the meta-very much (unless I’m building an army to sell). I’m sure there are a lot of miniature painters out there that paint what they want and then sell it for profit and that’s great, for them. What I found is that clients will always pay more for what they want versus a product you develop. Case in point,  about a year ago I began developing and Necron unbound army that could count as Orks. Once the Army was completed, I went to sell it on eBay. For an army like this, kustom and kit bashed and HUGE I would’ve traditionally charged around $4500. However ultimately I got around $2700 by the time it was all said and done, which covered the parts and some labor. And while three grand isn’t bad, it is nearly what I think we would’ve made on it if a client has requested the project.  It’s a great portfolio builder, but not a great profit margin.

This often times discourages me from tackling new projects versus working on a client project. Nine times out of 10 the client project will be more profitable.  What I do now is I only do personal projects when I have a spare minute, and that’s becoming increasingly spare.  Then again if I never did personal projects, I wouldn’t get to make cool stuff like this!

 

Tip Six:  Big Brother wants a slice!

Inevitably you were going to have to pay taxes on what you do. If you grow your business to the point that it is profitable, as we all hope we will, then you’re going to owe part of everything you make to big brother. That means you’re going to have to take out a federal tax ID number, File quarterly taxes, and declare every expense.

While this can be a good thing, it also puts things in perspective. My business lost money the first three years of operation. Mostly that’s because every dollar is going back into the business. On the upside of things almost everything I buy, from books to dice, is either a write off or a business expense (books = research materials, glue and paint = cogs, etc.)

On the other hand, my taxes take FOREVER!  I have to document every sale, every transaction, every bit of income I make all year. Thank god for Quickbooks, but even then I spend hours a week bookkeeping!  If doing your own taxes isn’t for you, well, maybe owning your own business isn’t either.  

The good news is most miniature commission artists fly under the radar . . . cash only and local clients.  But remember, if you make over $30k a year, even Paypal has to report it!  So, your stealth days are numbered if you are a successful painter.

Tip Seven:  More Painters Can be a Turn-off to Clients Due to Lack of Consistency

Over the past few years I’ve employed a variety of painters, whether they be long-distance painters that I connected with through email or rather they be local painters that  I tried to work with on projects. In 90% of cases the painters work out for a few months and then they bounce. That’s because many of them realize commission painting isn’t for them. There’s too little pay, or they can’t make it work with their school/work/home schedule. Their personal projects get put on the back burner, inevitably, or worse they don’t and client orders fall behind. They have a hard time following direction, or painting in a style different than their own.

It’s burnout, and it’s common among painters. It’s what separates hobbyists from pro-painters. There are days I don’t  feel like painting, but to keep my quotas I have to get up and paint every single day. It’s not an option. Models aren’t going to paint themselves.

Tip Eight:  Rinse and Repeat

You no longer have the luxury of just being an artist.  You are now a craftsmen who deals in the miniature painting medium.  Clients will have requests and if you’re smart you’ll honor them. Can you paint outside your style?  Can you paint a color scheme you don’t like? 

Are you going to be able to duplicate the project over and over again if multiple clients see a picture of your models and request them to ‘look just like these other ones you did!’  I recently I sold three Chaos Lords on juggernauts on eBay. Each client after the proxy client requested I duplicate the work from the previous order. I had to duplicate the technique, the paint colors, and even the same bits. Do you have an inventory that can support that? Do you keep detailed paint notes so that you can easily find the colors used on the last project? Do you have a consistent workflow for churning out models quickly?

Tip Nine:  Insurance, 401K, etc.

Feeling sick?  Uh-oh.  As an freelancer, you’re responsible for your own health insurance. Mine is a standard Obamacare plan of no particular note that, with dental, clocks in at about $340 bucks a month.  In addition, I have no 401K, investment portfolio, or the like.  I used to love that my old job would match my retirement contributions.  But if I want the same benefit now, well, I just have to double my contributions every month.

Conclusion/Summary:

Well I could go on and on about this topic for days, I think you’re beginning to see the point. I don’t think my work will ever be considered ‘Pro-Painted’ by a measured standard commiserate with what you see on Crystal brush. But I don’t think of myself that way. I think of myself as a blue-collar painter.

If you think of yourself that way too, maybe you have what it takes to be a pro-painter.  But don’t take my word for it.  Here is one of my recent satisfied customers, sitting proudly behind some models I painted up for him, including a custom Man Bear Pig, just for him.

Trey Parker, creator of South Park

Happy wargaming!

Caleb Dillon, White Metal Games

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  • SacTownBrian

    So the real question is does Trey play board games or table top miniature games. Shadows of Brimstone I think is more board game.

    • Vomkrieg

      He’s a boardgamer. A season or so back he did an episode about addiction and “pay to win” computer games.

      At the end, Stand and his grandpa decide that if they are going to be addicts, they may as well be addicts to something less harmful and the closing scene is them playing “zombiecide”. In the background were other boardgames like “dead of winter”

      • nicklinc

        Just to add, the Zombicide game was recreated in the show down to the smallest detail. It was pretty awesome.

  • WildWingZero

    Screw the rest of the article, I’m more interested in Trey Parker!

  • Thomas Gardiner

    Honestly one of the best articles I’ve read on BoLS. Insightful and fascinating. Have some internet points!

    • I totally agree.

    • Weistber

      More stuff like this please !

    • Snord

      Agreed – honest, practical and interesting. With punctuation. Now if only I could find a genuine professional painter where I live, I could maybe get some of my built-but-haven’t-got-around-to-painting projects finished.

    • edendil

      +1. This was a great article. Best i’ve read on BOLS for… forever. Hey – does anybody else have an opinion on BOLS’ best articles? Somebody should make a list so I can read them.
      I did several painting commissions many years ago. It was hardcore. And that was nothing compared to what the author here is doing.
      Also – $340 a month for health insurance?! WTF?! You americans have it tough man. Hard to see how you could make a living with a bill like that. I pay that much in a year for the medicare levy in Oz. Maybe you should move to Oz. Except then you’d have to pay double for the minis 😉

  • Pablo Martinez

    Caleb, I love your work and your articles! Keep up the good work and hang in there.

  • Knight_of_Infinite_Resignation

    very interesting article, thanks for the insight. I make musical instruments for a living and there is a lot of commonality here, the small business self employed aspect and the kind of slight regret that comes from monetizing a hobby and then it inevitably becoming just work.

    Anyhow, thanks for the read.

    • BeneathALeadMountain

      Ah the joy of being self employed. It seems most people I know in 9 to 5’s think you get endless holiday time and can generally doss whenever you want. In reality the only time off you get is sleep.

      Great article.

      • Marky

        You can does when u like, you just make $0 and the bills keep coming.

        Before having a wife, house etc I was happy to do the minimum required and enjoy more of my life. Now I make more money than I need… and less time than I want 🙂

        I just have to live til 50 so I can get a hobby job. Anyone worked out what would actually make them happy?

  • Gridloc

    Awesome article!

  • Ross Leach

    That was a fascinating read, thank you very much for that! It’s rare that I actually learn something on BOLS (usually I feel less intelligent than when I started reading the “article”), but this was great.

  • Glad you pointed out the taxes, lots of people forget that. Very interesting read, I am a business owner as well so I feel for yah. You should of added the part aboot quoting and how much time it can eat up and then yer out that time if you dont get the job, can be very annoying. So glad we have universal healthcare. 300 bucks a month, yikes.

    • TweetleBeetle

      I am so glad I’m not a victim of universal healthcare. YUCK! I mean, I would love quietly paying for terribly crappy, long-lined, and no-quality health care in every area of my life, but having someone lie and call it “free” because there isn’t a direct bill for it.

      I’ve had both, and private market is so much better.

      Obamacare isn’t either, by the way. It’s just bad.

      • hmmm. not sure what you are on aboot but our universal care is just peachy. Its never “free”, nothins free but the 25 dollars a month I pay is way better than 300 lol and the area you live in usually determines how good your care is no matter where u live in the world.

      • Barry Gregory

        Universal and free to all (no matter how rich or poor or how much you’ve contributed) at the point of need. Plus it costs half per person per year what the US pays.

        Felling a bit unwell? Ring them in the morning and get an appointment that day. No cost, no fuss, no muss.

        Dunno what the problem is.

        • Yah I wasnt too sure if he was being coy or if he was serious. Blast you emotionless text!

          • Likely he was serious. Many Americans feel that things like universal healthcare is socialist and have an aversion to plans where the public pays for it but some poor person can use it.

            It rages in our news every day.

          • nicklinc

            It’s systematic brainwashing. Here in the US the older(conservatives) will rage against Gov supplied healthcare, while on Medicare(which is Gov supplied healthcare – only for old people).

            The stupidity may be too much for our off-continent friends, but here in the states, stupidity is in abundance.

      • Thomas Gardiner

        Umm, no. The NHS works just fine, buddy. Certainly better than the US system. Go troll elsewhere.

        Before anyone takes offence at that, I love a lot of things about America and Americans, but your healthcare system is not one of them =P

        • Dennis J. Pechavar

          I’m just jealous that he has dental!

        • Matt

          Americans typically value freedom more than security which is evident in our healthcare. Our current system is a result of effects from WWII where healthcare was linked to a work benefit. If you are young and healthy or rich our system is vastly superior. If you’re 40+ or don’t have a greater than average income, it is difficult to access at best to completely inaccessible at worst.

      • Vomkrieg

        US healthcare, rated number 1 in cost per capita and number 37 in the quality of it’s services by the WHO.

        Universal healthcare doesn’t have an insurance industry sucking money out of the system like a drug fueled leech.

        And most countries with universal healthcare also have a private option as well.

        The US is weird, proud to pay three times more for the same service as long as other people can’t have it.

      • Knight_of_Infinite_Resignation

        the NHS is great, its paid for by taxation so the rich pay more for it than the poor, who pay nothing but get the same service. Very sensible, also frees self employed people from this obligation so its an incentive for small business and entrepreneurship.

        • Matt

          Very true. I just quit a business I was building and quite successful at to take a secure position with benefits. Health care issues in my family ($600,000+ last year) made buying my own insurance that would provide adequate coverage un-affordable for me.

    • Edward Rink

      Want to know something that’ll blow your mind? It used to be even worse.

      • Ouch. Thats alotta dough

  • Ira Clements

    I painted full time for about 10 months many many years ago. I was playing stay at home dad and wanted some extra money for junk. I was doing simple basecoat and one or two levels of highlight and could slam out minis and ended up with more minis than I could paint. I was painting cheap on top of it and suddenly found myself making 300+ a week. I wasnt even doing fancy stuff just tabletop quality but my lines were clean my coats even and I was doing it fast. I must say though it burned me out after a bit. I attempted to revive it but after a couple of jobs I just couldn’t get the enthusiasm to go full steam.

  • Avensis Astari

    Very interesting look into this aspect of the hobby, take note BoLS, this sorta stuff is what we hobbyists like to read about. 🙂

    I’m glad I’ve got a standard full-time job, because hobbying is a good contrast to it. Relaxing, quiet and creative as-opposed to stressful, technical and busy work. I can’t imagine trying to make hobby my full-time work, as you say the taxes would be a headache even here in the UK, and I just wouldn’t be able to paint someone else’s style.

  • weeble1000

    Wow, I’m sorry that you had to deal with Shadow of Brimstone miniatures.

    I pulled those out of the box and said to myself, “these things aint worth my time to assemble.” Into the bin they went and it was proxy time!

    Really though, I think they were the first miniatures that I literally looked at and decided they were not worth the time to clean and assemble.

  • riburn3

    Fantastic article.

    While I love painting, I go through phases (like most of us I imagine) where I can’t even look at a brush for months. When I do get into serious painting mode, I have to throw in some random stuff to break the monotony. When he went over having to do the same thing over and over again, I cringed. While I respect what he’s doing, becoming a full-time painter would kill the hobby for me.

  • Senexis

    I painted a High Elf Dragon for my wife for Mother’s Day, and because it was a surprise, I did it at work during lunch times. My colleagues would say, “oh, you should do this for a living” and my response would always be, “I can’t afford the pay cut”.
    I couldn’t imagine trying to make ends meet with my brush. Kudos to those who can, and can make it work.

  • Master Avoghai

    A very nice article indeed.

    As always, making a job of your passion seems fun at first glance, but what make the point of a passion is the freedom to practice… For job you have no choices.

    Really very informative and well written

  • euansmith

    Interesting and salutary advice. $340 a month for basic medical insurance? I think I’ll stay in the UK.

    Thanks for the article.

    • Matt

      That’s actually a good rate and still requires you to pay up to 12.5% of your yearly income in co-pays and deductables. To top things off, many hospitals, pharmacies, and health care providers won’t accept patients with insurance from the federal Healthcare Marketplace and you have 0% coverage if you happen to be in another state other than your home state and need treatment.

      • Michael Bradbury

        Wow.

  • effinger2

    I feel your pain and appreciate what you do. I had to do the exact same thing after getting laid off many years ago. I figured, ‘Well… I know people like my painted miniatures and often asked me to paint theirs but I didn’t have the time. Now I do! I can make good money at this!’ Strangely enough it isn’t that easy or fun as I thought. You described the problems well. In painting for others for 8 months I only painted ONE miniature for myself! It was a VERY frustrating job. I am now gainfully employed and do not like painting for others. It is work… hard work. I wish you only the best. Good luck.

  • jayadan

    This is a surprisingly cogent article on this topic. As somebody who has had a commission service since 2010 and been supporting myself full time with it since January, I agree with everything said. In fact, I laughed at the accuracy of the section on the value of pants because I did exactly the same thing and came to exactly the same conclusion and I was surprised to see that it wasn’t just me.

    • Vomkrieg

      I do the same, and I’m a communications consultant. Pants and a shirt, even if i’m just doing writing from home.

  • Really good article. As a fellow wargaming business owner there’s a lot here that I can relate to myself especially your list of all the different things you have to do to keep the business going that your customers don’t see

  • Craven Moorehead

    “Entrepreneurs work 80 hours a week to avoid working 40.”

  • Amazarak

    Thank you for sharing, this was very interesting