Games Workshop: Success Through Secrecy?

Top-Secret-Classified

Is secrecy the secret sauce of Games workshop’s decades long success?  Take a look and see if you agree.

Since their foundation in 1975, Games Workshop has become the most widely recognized brand name for wargaming in the world. With the aide of their Forge World resin miniature kits and the hundreds of novels in print from Black Library Publishing, the worlds of Warhammer and Warhammer 40,000 have not only endured, but prospered for nearly 50 years. But how have they succeeded where other gaming firms have foundered? Is it their groundbreaking rules? Clever marketing in key demographics? Or could it be the quality of their miniatures? Even the care taken by their customer service team? While all of these prove to be the cornerstone of any successful retailer, I daresay that the mechanism that drives GW to endure and excel time and again, is their ability to generate loyal customers through their brand and leave them wanting more. Their secret to success, ladies and gentlemen, is literally secrecy.

The Power of Mystery

Listen: Since the early 1990’s when both Warhammer Fantasy and Warhammer 40k were in their prime ascendancy, GW has always made a point to keep things open ended, by leaving new avenues of adventure open to players, and allowing them to create their own scenarios, adventures, narratives, and armies within the constructs of these pre-fabricated settings. Their stories and miscellany would give hints to lost fleets, hidden treasures, long buried armies and forgotten warlords that seemingly vanish from the histories; leaving us to mere speculation as to their fate. Within the confines of the Old World of Warhammer, the ultimate origins and fate of Sigmar is left to the imagination. And the true devastation of the ruins of Mordheim is only known to those adventurers brave enough to entered its shattered ruins. What are the whereabouts of Teclis? And will Gotrek ever meet his ‘Final Doom’?

In regards to Warhammer 40k, as seen in the endless debate of many online bloggers, we are left with a thousand unanswered questions to the fate of the two missing primarchs. Within each volume of Black Library’s Horus Heresy Series, we are given a scant clue to their ultimate fate, driving the reader mad with  curiosity. Despite the fact that the events of the Horus Heresy itself are well documented and known to many fans, the series continues to sell millions of copies, with many titles becoming New York Times bestsellers. Other questions arise throughout the universe: Is the Mechanicum of Mars using the Void Dragon of the Necrons to fuel their technology? Is Roboute Guilliman’s wound healing in stasis? Why does Abaddon insist on that two meter tall top-knot?

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Such a Delicious Tease

As an aside to the narrative driving these gaming worlds, Games Workshop has done a brilliant job in keeping their upcoming releases and new rules addenda under wraps. Even with the modern technology available to the common consumer with the web, social media, and the innumerable sites and blogs dedicated to the hobby, much of the information regarding upcoming releases are reduced to rumor, idle speculation, or both. We are given grainy smartphone pics and rules from advanced copies in foreign language publications. (Who didn’t try to learn French to see how fantastic Skarbrand would be?) Even tried and true sources of information, and the top reports in our field are often left scratching their proverbial heads as leads they follow turn to dead ends. Timeline for release dates are vague at best until the last few weeks, pre-orders are issued and then delayed. Despite the obfuscation, we crave more.

marilyn-fandance

Everyday the newsfeeds are being bombarded with news, fact checks and rumor control about a multitude of subjects. By keeping their information, not quite hidden, but definitely obscured, they have generated the one thing that any business needs to drive success. Brand curiosity and product demand. Keep your customer thinking about what you have to offer. You have created a product line, or at the very least a brand name that keeps their customers coming back for more. Even after decades of gameplay, with very little to improve upon their already insurmountable success, the question remains: Is Sigmar really one of the ‘Lost Primarchs’?

~ How much do you think thinly veiled secrecy is key to GW’s success?

 

  • Parthis

    It works for companies around the world; a loyal fanbase with a desire for new products will react positively to rumours and leaks (positive in a business sense).

    Frankly i’d be surprised if the leaks weren’t coming from GW themselves.

    It’s free marketing.

    • Yellow Sigmarine

      They definitely do come from GW. If the leaks came out randomly often a long time in advance I might think differently. But every week before the release, we get pictures of said release. Like clockwork, so it is!

      • Well, that’s from retailer briefings and White Dwarfs the week before, which are inevitable really. It doesn’t get properly leaked before that.

        If it was GW doing the leaking, they could be much more creative with pictures especially, rather than just blurry images of the next German White Dwarf issue. They could build up some real excitement.

        That’s why I think it’s just natural leakage, which sounds much filthier than it is.

  • plasmaspam

    For me, the open-ended nature of 40k is what attracts me, the idea that the outcome of my games could in some way influence the advancing of the storyline.

    Its why I never got into LoTR or indeed the Heresy games, I know how it ends.

    I’ve repeatedly wished it had been a Great Crusade game rather than HH, but understanding that it would compete directly with 40k.

    • Parthis

      Truthfully, the joy of HH is the journey. Knowing the destination is a turnoff if you’re looking for opened ended narrative, but, taking part in and experiencing the pillars of the 40K universe has a massive attraction for me personally.

      • Muninwing

        related sidenote…

        my wife, in college, was part of the fencing team. during their winter training, they’d have all-day workout sessions and practice, then in the evenings they’d get together at an off-campus house to do dinner, movies, and games.

        some of the guys on the team loved playing Axis and Allies. so despite getting in the way of what everyone else was doing, they’d grab a table after dinner and set up a game that would usually go way too long and get in other people’s way.

        so they’d get trolled by some of their teammates.

        the most often was people offering to tell them how it ended.

        that’s not actually important. in fact, given that the historical root of miniatures gaming is the theoreticals and the battle recreation, having a place for the narrative to go is interesting, but it’s completely unnecessary. so while i like the development and the process of the HH books, the shrouded history and the implications and character development within are extras, not drivers, for me.

        then again, when i play, i don’t do it at the expense of others. and in return, i don’t come home to find my whole army frozen in ice trays…

        • euansmith

          Both Hitler and Napoleon had their armies frozen in the ice trays… maybe they shouldn’t have played at the expense of others…

          • Muninwing

            now i’m imaginging Russia as a gigantic fridge, and Waterloo as taking place between the half-eaten ice cream and the microwave burritos…

          • SwervinNinja

            You aren’t imagining…

          • DaveTycho

            Napoleon sent his army to Russia too and most of it never came back

          • Muninwing

            sadly, i’ve read more than one historian claiming that had it not thawed by one degree more than optimal, he still would have won despite being outnumbered 2:1 and attacking a prepared and fortified opponent…

          • Its my party and ill die if I want to – Hitler

      • Kyu

        The other side of that of course is that your battle doesn’t have to go the same way as the stories. You can play about with alternate versions of events. “What if this general had used this tactic instead? How would that affect the battle? If the battle went differently how would that affect the rest of the story?” You can build entire campaigns around what if scenarios and rewrite history. I haven’t indulged in historical wargames but if I did that would be why I’d do it.

      • Michael Gerardi

        Reading the HH novels is like watching “Mission: Impossible.” You KNOW how it’s going to end. That’s not the point. It’s how they get there that hooks you.

    • DeadlyYellow

      One of the few things I found intriguing about Golem Arcana, was that the game collected data about how rounds were fought and played. The future campaigns were then shaped by the aggregate.

      An interesting notion, but one beyond the scope of a company that only sees the game-side of things only being another way to push sales.

  • Parthis

    With regards to mystery in the setting, it’s a powerful narrative tool.

    The missing primarchs and the removal of two entire legions from the history of 40K is a great thing. We don’t need to know, we’d like to know, we’ll likely never know, but it tells us so much about the setting.

    And that’s a very good thing.

    • TweetleBeetle

      Agreed. I think it goes a step farther – I hope they never release rules for the Emperor. I find it better to keep his power level a mystery instead of a stat line that can be compared to something. Makes the myth stronger, the speculation rich, etc.

      As a side note, I must admit to being surprised by the pleasant nature of the opening comments here. I’m sure a few of the regulars will soon emerge to claim the mystery is “hemorrhaging customers,” (even though numbers don’t support that), “low prices are the key to success” (even though no business model outside of Wal Mart reflects that), or that the mystery is somehow “lazy writing” (even though every good story leaves something to the imagination).

      • 6Cobra

        As one of your frequent opponents on these boards, I find my self in rare agreement with you, Tweetle (at least on the first part). I also hope they don’t release rules for the Emperor, for the exact same reason as you. For that to happen they would have to value the integrity of the mythos over the piles of sheer moolah to be made selling thousands of copies of the Emperor miniature with attendant rules in a big expensive leather-bound book. I’ll admit I’m pessimistic about this.

        • Damistar

          I agree about the rules, but I do hope Forgeworld puts out a figure set of the Emperor and Horus in their final battle. They would still make tons of cash but keep the mystery of these two titans actual game abilities. Besides, we know how it ends so therefore they would have some kind of “destiny” sort of rule to make them unbeatable except when fighting each other.

          • Vomkrieg

            That scene is iconic. A model kit of Horus, the Emperor and a wounded Sanguinius would sell really well.

        • Marky

          I’d like them to release rules for Mr empy…. But as kind of a joke make him 10,000 points 10, 10 , 10 stats every psychic power ever created for any edition of 40k. Etc

          But we would also need a horus ascendant

          • Michael Gerardi

            Make him the psyker equivalent of an Imperator titan. Because 40K NEEDS IMPERATOR TITANS!

      • Vomkrieg

        In Nomine, a roleplaying game about Angels & Demons had awesome rules for Archangels, Demon princes, Lucifer and God. They didn’t stat them at all, just said “these are their limits”. Gods limit was it’s commitment to “non-involvement”, that’s it. Lucifer could do a whole bunch, but by defining what he couldn’t do, you had reasonable guidelines to include him in a story, without having to worry about stats.

        It was a nice way to have angel characters interact with the big names like Michael and Baal without having to worry about numbers.

    • Dennis J. Pechavar

      To do a cross nerd comparison, comic book readers salivated for years to find out any tidbits of information about the origin of Wolverine and when they finally gave the information to the world…kinda let down. Seldom does the product meet our expectations. While I would love to know more about Alpharius and Omegon, I dread when they give us more information depending on the author. After reading the DA books I found my love of that chapter slipping, depressing as their fluff was what sold me on getting into this game as the Angels of Death codex was amazing.

      • Marky

        Everything they told you was a lie

        • Dennis J. Pechavar

          No one expects the Emperors Inquisition!

  • Thatroubleshootah

    Keeping new releases secret and slow dripping info about them does build buzz amongst those already interested in buying that product. But too much secrecy has the effect of backfiring and causing the target demo to lose interest. Because the price of deathwing knights and ravenwing black Knights was so high for individual kits i ordered a bunch of recasts from China. Then gw released their dark vengeance expansion kit. While I ended up buying two of those I WOULD HAVE BOUGHT FOUR OR FIVE OF THEM IF I HAD KNOWN THEY WERE COMING OUT!!!

    Pricing things at insane levels and surprising your customer base with cheaper goods is only one of the ways gw trains its customers to not buy from them. To go to ebay, China, buy used and as a last resort to buy at 25 percent off from the net.

    • Sythica

      I agree entirely. The secrecy of upcoming releases has pretty much turned me into an ex-customer. Why make a significant investment in a figure, when the rules could change at any time?

      • standardleft

        because you enjoy the model?

        • Dennis J. Pechavar

          Crazy talk! I will say that pricing has caused me to stop doing that. I wanted that Mechanicus HQ figure as he was amazing but 30 odd dollars is too steep for one plastic figure on a 20mm base.

          • TumbleWeed

            Hear hear!

          • standardleft

            Ahh, see I’ve bought the model just to paint.

            Its a luxury for me, and I spent quite a long time painting it. I certainly got 30 dollars worth of entertainment/ aesthetic appreciation from it.

            It looks really nice next to my computer as well.

          • jeff white

            i bet a recast and 20bux would look much better…

          • standardleft

            I don’t think recasts are ethically defensible.

            They support pretty awful working conditions in less scrutinised factories, and its pretty much idea theft.

            People put their hearts into these model designs. Supporting stolen designs is not showing respect to the people that make this hobby as great as it is.

            These are not objects that are necessary for your happiness. To get recasts appears to me be greed (which says something about our culture)

            This hobby is slowly going the way of the model railway, lets not put it in the ground quicker.

          • jeff white

            “People put their hearts into these model designs.”
            but they are getting paid… she-ite.

          • standardleft

            You might have a job that you dislike, but it is possible to enjoy your work.

          • jeff white

            like a sex slave in a psychopath’s dreams…

    • Gridloc

      Why would they change? You just said you bought two of them, thats all they want… you didn’t help the issue. I understand you want to play the game, so can’t fault you for that (as you need the models) but GW isn’t doing anything new. Maybe if your upset with what they are doing, you vote with your wallet… buying two starter sets instead of 5 will never show on their report, they see two sets from one customer.

      • Damon Sherman

        I think hes saying that if he had known about the set. He’d have saved up more to buy.
        He’s saying their secrecy denied them more sales.

        • Muninwing

          but GW doesn;t necessarily know the coulda-bought, only the actually-bought…

          • ZeeLobby

            Well, they might know it if they ever asked…

          • Muninwing

            what part of “we do no market research” don;t you understand?

            despite how that’s supposed to actually work, where you and i and reality are in the same boat…

          • benn grimm

            Well the whole sentence makes no real sense for a multi-national, luxury goods manufacturer and trader…

          • ZeeLobby

            Ha-ha. This. I don’t want to be in Muninwing’s boat if he thinks that’s an acceptable response.

          • Muninwing

            can’t they afford mind-readers?

        • Thatroubleshootah

          What i’m saying is that of course games workshop knows how much I spend on recasts that’s why they regularly unleash the lawyer swarm on china in an effort to make them stop selling to the likes of me. You can’t have it both ways. Either they are a publicly traded company exercising due diligence in carrying out their fiduciary duties to their shareholders in which case they are just bad at business. Or they don’t care what their numbers are just so long as they have a pound eighty three at the end of the year. Which is it? If it is the former they should have offered the dark vengeance expansion amd the new dark angels codex right after the first dark vengeance set came out. They would have gotten a lot MORE of my money. I am a business owner myself and the name of the game is always to get as large a share of your target demo as you can.
          Look at apple. Microsoft, fedex. These are companies that seek to dominate their markets. If you are a publicly traded company with as much market share as gw and you aren’t trying to dominate your market then what the hell are you doing?

    • Fool. Supporting China is never a good idea you cheapskate.

      • euansmith

        Are you talking to Thatroubleshootah or Health Secretary Jeremy Hunt?

        • Dennis J. Pechavar

          Oooh I see what you did there.

      • Muninwing

        i’ll again mention that other counterfeits are often used to finance terrorism, human trafficking, heroin, and a number of other ridiculously damaging illegal industries…

        • euansmith

          I thought Heroin Trafficking would be fairly well self funding… if it isn’t they aren’t doing it right.

          • Muninwing

            lots of bribes, purchasing, etc on the front end.

          • GET TO THE CHOPPA

            hopefully at some point i can get some of that with my next order. i really gotta thank Muninwing for his advice!

        • GET TO THE CHOPPA

          so you’re trying to tell me my copied resin models finance ISIS?

          *doubles next order*

          for chaos, of course.

          • Marky

            Some guy told him, it must be true

          • jeff white

            no dude. isis is israeli secret intelligence service. the us gov finances them. they worship mammon. not a warhammer god on the table top, but yes, worshipped in spades in the GW boardroom, sacrificial kittens and all that…

        • Marky

          I think you will find that heroin and cocaine trafficking is used to fund the clandestine operations of western governments… Counterfeit plastic men are more likely to be used to fund the purchase of luxury western goods in China… Which may or may not be fake.

        • jeff white

          ummm…. bullishite

    • GET TO THE CHOPPA

      > i ordered a bunch of recasts from China

      good on you, this is the best possible revenge for price gouging

    • Victor Hartmann

      What if GW is actually doing the recasting with lower labor and material costs in China? Whaaaaat?

      That would actually be brilliant on their part. They should totally do that. Just never admit to it.

      Or are they doing that already?!?

  • MightyOrang

    One of the things I have been sad to see in the recent years is the way that Games Workshop has taken the backstory to the Grimm dark universe and further monetized it through limited edition books and removing content from codexes and white dwarf.

  • BrotherCaptain

    I think it may be the SOURCE of their success, but if it was the SAUCE, things would be messy…

    Nitpicking aside, mystery definitely works for me. Building up slowly to a massive (implied) climax keep players stimulated by the lore, which in turn keeps them coming back for more miniatures, rulebooks, novels etc. because they genuinely want to see what happens next.

  • euansmith

    ” Is it their groundbreaking rules?” … no…

    • Muninwing

      how are they “groundbreaking?”

      • euansmith

        Sheer mass…

        • Muninwing

          so not “amazing and revitalizing the field” but “so bulky and ponderous that they break waht they step on”

          gotcha.

          • euansmith

            It isn’t helped by the buckets of dice 😀

          • Muninwing

            i rememeber seeing a youtube video of a guy who ran a ton of Gnoblars in with his ogres (or maybe it was the alternate rules gnoblar army?)… who’d roll literally a pretzel-bucket of dice for their throwing attacks.

            it was pretty funny. but i cannot imagine that it was easy to play against.

          • Dennis J. Pechavar

            I would love to see that!

        • JP

          Their rulebooks qualify as weapons. Take your favorite army codices and the core rulebook, lash them to the end of a 30 inch pole, and you have a mace. A deadly mace made out of books that contain rules for fictional game. How ironically appropriate would that be for a Live Action Role Playing Game?

  • Talys

    There is no other product in this world that captivates me with the rumor-news-release cycle the way that 40k does for me.

    I disagree with the launching of rules after models though (codex at end of cycle); unless the new models were absolutely horrible, I’d buy more models if the rules came first, instead of at the tail end, because without the complete rules, I’m not going to buy more than 1 box of anything upon release.

  • benn grimm

    Personally ive bought less since this whole shut down of info ahead of time, and I know it makes ground level staff somewhat uncomfortable. I held off on ad mech until i was absolutely sure there wouldn’t be any more sister ‘factions’ coming along. I haven’t bought any Tau stuff, and I won’t till I get the codex. I wouldn’t say its the reason for their success, more that their success is in spite of some rather fruity thinking from on high.

    • jeff white

      last thing i bought from a reseller were harlie bikes.
      last from china was a stompa.
      next may be the new box but i would know for sure if they gave me more info so i could convince the wife how awesome it is and why i need it plus the time to build it plus to play with it…
      an inability to plan for the future crimps me, sure, but it also makes it more difficult to coordinate with the people who keep me going in all other facets of life.

      frankly, i just think that the people who run gw are deeks. skinny dangly selfishly limp deeks.

  • Xlightscreen

    What is funny is they probably don’t even realize how much in marketing is credited to their consumers. I mean how many of you try to drag friends into the hobby just to have another player to play with?

    • euansmith

      Misery loves company 😉

  • xxvaderxx

    Are we looking at the same company and history?.
    GW is a 40 years old company, if memory serves me right, they have been shrinking their customer base/sales for the last decade if not longer. I dont think success is the right word for it, “not diying” describes them better.

    • Muninwing

      i thikn he just wanted an excuse to use that last picture…

    • Vomkrieg

      Stable or Stagnant, it’s hard to tell, but they certainly aren’t thriving and expanding.

  • PGConley

    I do like some mystery in the fluff, as it definitely generates discussions and keeps people interested. At the same point when stuff like Centurions come around with no backstory, kind of hastuly retconned, it kinda sucks. I’d much rather see, oh his Expedition found the STC for this armor blah blah blah.

    I agree they should definitely not come come out with the Emperor model at all. I wish they would, however advance the fluff. Everything in the fluff doesn’t necessarily have to be reflected in the Tabletop. The best things were Codex Armageddon and Eye of Terror, those were awesome. They advanced the fluff, introduced some awesome stuff like Speed Freaks and Lost and the Damned, it was awesome. Forgeworld already does this nw with their books, and I hope they get to that,scale with stuff like The Red Waagghh.

    I say let the Emperor die, and you could have aome crazy cool things happen. Obviously the Imperium would split into loyalists vs. Non believers/ renegades. You could have one of the numerous theories, ( Star Child comes to mind first), come to fruition, and from there the possibilities are endless. Perfect oppurtunities to introduce new units and what not.

    To those who say “it’s a story not a setting.” I say it’s a story AND a setting. I love the fluff, but it’s kinda annoying when everything goes and then the clock is set at 11:59. It feels like nothing matters. The beauty of the 40k mythos, is there’s still so much to explore, you could easily advance the fluff, and still explore things in the past, as the Horus Heresy does, and now what The Beast Rises is going to do.

    My counter to this is Flames of War. It’s a very popular game. Even though everyone knows how the story goes (spoiler alert: the Allies win) that doesn’t stop people exploring the what ifs of what if this army fought this one, or what happens if Rommel won in N. Africa etc. The 7th edition of 40k is more”Forge your narrative” then ever, and advancing the fluff wouldn’t stop that.

    • euansmith

      I’d like to the Emperor start to awaken as a fifth major Warp Entity; an opponent for Khorne, Tzeetch, Nurgle and… erm… the Horned Rat?

      I’d have him recall Kaldor Draigo from the Warp and give Space Marine Librarians the power to summon the Emperor’s own daemons; the Legion of the Damned.

      This could start a new Great Crusade aiming to recover the remaining Primarchs and the relics of those who have fallen. That should be good for a few years of narrative, then it will be time to take the fight to Warp…

      “This is for all you new people. I have only one rule. Everybody fights, no one quits. If you don’t do your job, I’ll kill you myself! Welcome to the Great Crusade!”

      • PGConley

        +1 for the Starship Troopers reference!

  • Davor Mackovic

    Product demand? Making less is not having product demand. It’s just creating artificial demand. If anything it means less demand because GW is making less.

    Perfect example is limited releases. Only making a product of 1000 for the entire world is not demand when your customer base is Ten Thousand or Hundred thousand. Making 1% or less for your consumers in not meeting demand, just trying to create artificial hype so there will be more impulse buys.

  • JP

    GW’s business model is entirely based on encouraging impulse buying. Honestly, I don’t know why they bother with the “secrecy”. Impulse buy doesn’t really work when they drop a $150 model in front of you. “YAY! A new model! Look at how cool… OH SH!T! Look at that price tag…. maybe later….”
    Their marketing strategy doesn’t really sync with their new price points….

    • Victor Hartmann

      Well, in fairness, a lot of marketing is based on impulse buying. Why else would anyone pay $3 extra for a bottle of shampoo just because it has a picture and the word “Frozen” on it? Or “Star Wars” for that matter?

      Oooh! Frozen Star Wars! Princess Leia becomes a Disney Princess on Hoth after being crowned by Queen Whatshername! Marketing Genius! All in a shampoo bottle!

      • JP

        That’s “Target Marketing”. They put images of popular characters onto merchandise to get people who like that character (usually kids) to buy it.

        • jeff white

          yeah, this is more betting on a dude showing up drunk on payday only to wake up with a plastic doll in his bed and his wallet completely f n empty.

          might happen to most everyone, once.
          then, you hate that doll.
          forever.

          • JP

            That depends on the kind of doll and how lonely said person is…

          • jeff white

            yeah man. the lonelier the bigger i guess…

  • Andrew Thomas

    I disagree, and I admit that this is purely personal bias, but I am more loyal to companies that are transparent to the point of asking their customers’ opinion before rolling out a new product, which is why I’ll spend retail on properties like Warzone, D&D, Pathfinder, M:tG, and White Wolf long before I’ll spend more than consignment or deep discounts on GW.

    • That’s fine if you’re happy with something that’s been designed by committee.

      I’ll try not to spook your faster horse with my automobile. 🙂

      • Andrew Thomas

        At least I’m sure that my horse was raised by people that demonstrate some interest in how horses are raised, rather than in trying to hype me into buying their outsourced, hangar queen, midlife crisis on wheels.
        There’s a difference between involving your audience in the design process, and letting your game be dictated to you. Most if not all of the developers I listed engage in active dialog with their customer base to some degree, generally by putting out their game materials prior to release in hopes of garnering constructive criticism or through maintaining social gathering places, generally online. Through that dialog, those game developers strive to maintain the essence of what they’ve originally built, while getting fresh, mostly divested eyes on their work. In contrast, you have GW’s opaque, obviously focused grouped and value engineered product lines, the most obvious examples being the Space Marine, Dark Angels, and Eldar Craftworld codices. If that material had been allowed to be seen by actual players, we wouldn’t have players vacillating over the prospect of a multiple Wraithknight army, or free models/upgrades. But, since the only voices among the community that seem to be heard anymore are TOs, tournament players, and the proverbial 42nd floor, you get imbalance, sops to the board in the form of sales-driven rules writing, and a shift away from metaplot-agnostic game design to protagonist favoritism. So who’s game is designed by committee again?

        • Your wall of text is bordering on paranoia. Don’t attribute to malice what can be more simply explained by stupidity. 🙂

          “Open” development is a marketing tool, not a development tool. The alpha males in the community get their way, and the meek follow them and feel part of the cool kids’ gang. It works if the alphas are actually knowledgeable gamers, if they are just WAAC gloryhounds, then not so much. Your voice only matters if you agree with the majority. You may as well have no voice at all.

          But I look out my window and I see cars, not horses, going past. Sure, some cars are ugly and belch fumes, but they appeal to the mass market regardless.

          • Andrew Thomas

            You obviously have never been on a moderated game community, outside of reddit or the Chans. Your Alpha Male hypothesis doesn’t work anywhere else.

          • Or maybe you just don’t realise you are following them. Don’t worry, apparently you’re going to inherit the Earth. That’s pretty cool.

  • jeff white

    50 years?

  • I thought I wouldn’t like the secrecy of GW when they clammed right up, but when I compare it to waiting months for an X-Wing or Mantic order, I actually prefer not knowing what’s coming out months before I can have it.