The Walking Dead: Coming to Kickstarter SOON!


Ronnie Chimes in from Mantic to talk about the latest Mantic Kickstarter – just days away:


The Walking Dead: All Out War starter set – MSRP £35/$50

Take it away Mantic

Ronnie here. It’s been nearly three weeks since we announced The Walking Dead miniatures game and the response has been somewhere between amazing and frightening!

We’ve never seen a buzz like this before – and as most of you know, we like to keep things exciting! This looks to go off the charts.

That said, we don’t want to make any of the mistakes of the past. We neither want to underfund this and therefore be limited with the range and support we can give it (as happened with our first try at Warpath back in 2011), nor do we want it to go so big it becomes unwieldy.

To ensure we can support this volume of backers, and our general community, in the next week or so we will be launching a new customer service platform called Freshdesk, headed up by our new Customer Service Manager Zak.

This will replace all of our existing systems so we can better support you. Watch out for more info on this soon.


I think it’s clear we can get ‘normal’ sized campaigns and launches such as Kings of War and DreadBall right and delivered on time and accurately (even when the postman loses boxes, or pledges go missing), once we go over the $1m mark with huge and complicated ranges, such as with Deadzone and Dungeon Saga, it means it gets hard to keep the accuracy levels and customer service at the high standards both we and backers expect. As always, we fix every issue but it takes too long.

There’s no doubt that to deal with the demand, not only help with tooling, but also to bring in the quantities we expect to print, Kickstarter will be needed.

But we want to keep it simple – so the backer will still get a great deal, and it’ll allow us to focus on accuracy and right first time shipping and customer service. We also want to make sure there is lots of demand left for the retailers to share in this product, especially with a starting MSRP of just £35/$50, and £12.50 and $20 boosters.


I feel The Walking Dead has the potential to reach a size that we’ve not dealt with before. We do have experience with big projects like Deadzone (4,000 backers) and Dungeon Saga (6,000) and we’re applying the lessons we’ve learnt to The Walking Dead – because we might even get more backers on this campaign!

And so there will be one great value for money reward level for backers to pledge at – which will be shipped all in one box. It’ll have everything in the first wave of releases – so the game, the minis, lots of freebies and all the upgrades (as long as we hit those stretch goals!). With just one package we can make sure it is assembled accurately, with miniatures supplied in trays so that they don’t break or are missed from the packing, and other trays so everything has its place.


If the campaign goes really big (and that means we think it will finish right up there with our biggest ever campaigns) then we will look at 2 or 3 simple expansions which you will be able to add-on to your pledge. These will allow us to move into the later aspects of the storyline, introduce lots more heroes – and baddies  – and offer interesting new variant play, such as a Prison setting. However, so they cannot interfere with the accuracy of shipping wave 1, these expansions will be shipped at a later date. Secondly, each will also be a single add-on. As always, the further we fund we’ll add in every stretch goals we hit, which means those add-ons will also get better value as newly funded boosters and accessories are included.

All of this is our plan to offer an easy, great value for money way into The Walking Dead: All Out War Miniatures Game – and we hope you’ll join us on the journey. Your support will allow us to make this game all it deserves to be.

The Walking Dead: All Out War Miniatures Game is launching on Kickstarter on the February 1 at 05:30 PT, 08:30 ET or 1:30pm GMT. It closes on the February 29 at 15:59 PT, 18:59 ET 11:59pm GMT. Shipping Wave 1 is expected to be dispatched in August 2016.

~More on the Kickstarter as we get it.

  • Ira Clements

    Coming afterwards Mantic’s kickstarter to buy teabags and napkins to stock the staff lounge.

    • I actually had a pretty witty reply but I like yours better lol

  • Gomtar17

    Very poor handling of the previous kickstarters, loads of delay, terrible client servicing… So far, people buying afterwards from Mantic web store received a better treatment than some of the kickstarters participants ! I’ll pass on this one.

  • LibertineIX

    My first Mantic kickstarter that had me throw money at was the most recent Warpath. I have not had any issues with it thus far and they have been very responsive to my inquires, however, does it ever bother anybody else that they can really only push something forward via kickstarter?

    • eriochrome

      Ofcourse they are responding they are trying to get money out of people in the warpath pledge manager but they have also produced nothing for the Warpath Firefight game which was supposed to have alpha rules during the funding drive 4 months ago.

      My current favorite line about the Dungeon Saga kickstarter is a backer who said he should have just burned his hundred pounds as he would at least have the ashes to show for it.

      • LibertineIX

        Damn, people have still yet to receive those?

        Makes me really not want to dump more money into Warpath..

    • Erik Setzer

      Doesn’t bother me. They’re not yet a fully established company, so it’s not going to be as easy for them to get investors to help fund new projects. Kickstarter is a way to do that while also getting customers for said project, getting some buy-in from people, and getting a jump start on creating a community.

      Once Mantic gets to larger levels, then it might bug me. They’re hardly alone in doing this kind of thing, for a reason. And honestly, it’s not much different from all those video game companies putting up pre-orders, especially the ones with “early adopter bonuses” or stuff like that, so you’re paying to help fund the game’s development with the promise you’ll get the finished product some day. People have been accepting that model for a long time. A company comes along and makes that model easier for anyone to do, which lets really small startups get going, and suddenly people act like it’s a shaky foundation that inspires no confidence in the company.

    • Bad Meat

      Gotta love that profit margin. Even after Amazon’s cut, as long as you don’t totally botch your shipping and customs fees, you get a higher margin than going normal trade.

  • eriochrome

    As I learned from the Dungeon Saga kickstarter, you cannot trust the images mantic sends you even multiple times over months as they could be in error and you cannot trust even bolded text descriptions of the rewards you have unlocked for reasons yet to ever be explained.

  • Cameron Chapman

    This seems like a bad idea. The show’s popularity has to dip eventually, and when it does what’ll separate this wargame from any of the others?
    Also, why are licensed wargames a thing? I’ll admit, this makes a little more sense than the Terminator or Halo ones, but it’s still a strange decision.

    • LibertineIX

      You also have to consider how many viewers are even remotely interested with miniature gaming or board games outside of the mainstream ones? Most of these “nerds,” only scratch the surface of these kinds of things.

      • Marky

        There will be people who hate the show and play the game. I mostly hate watching tv (I usually leave my wife to it when she turns on the tv and go play a game, build something, etc).

        I might use this as a way to play a game with my wife which links to a tv world she likes (she usually only likes to play board games).

    • Erik Setzer

      Licensed wargames are a thing for the same reason licensed video games are a thing: People want to enjoy the world they’ve seen/read about more, and interact with it. For the companies producing the licensed products, it’s a way to have an existing customer base in place, who might then decide to buy your other products. Pretty much the same reason GW went along with LotR (and really got their start basically doing stuff for other folks’ settings or games, and used to have other licensed games), or why FFG grabbed Star Wars so eagerly.

      • Cameron Chapman

        I suppose – but I can’t help but feel that there’s a disconnect between the idea of a Star Wars or LOTR game and a Walking Dead one. Star Wars and LOTR are massive cultural touchstones, while TWD is just a really popular TV show. I don’t really see TWD remaining ‘iconic’ after it goes off the air – it doesn’t really do anything with the zombie concept, for a start.

    • An_Enemy

      I don’t know how interested Mantic is in “the long game.” If they were they might have honored their previous two or three kickstarter obligations before starting another.

      At this point they’re just burning good will.

    • Bad Meat

      What is even better is that this is licensed from the comics, so they don’t have rights to the actors’ likenesses, and Daryl won’t even be in it.

      • Cameron Chapman

        That distinction is always going to make my head hurt. Copyright law is the worst.