40K Battle for Vedros Info and Prices


It looks like GW has been talking all about the upcoming Battle for Vedros line for new 40K players.  Come see:


We have already taken a look at the upcoming “Battle for Vedros” line a couple of weeks back.

Battle for Vedros Website Spotted


Battle for Vedros – Game & Rules

ICV2 did some digging with GW corporate and got some answers…


The Exact Range

via ICV2

The full contents of the Battle for Vedros display are:

  • 4 Battle for Vedros Starter Set ($49.99)

  • 4 Battle for Vedros Paint Set (water based, $29.99)

  • 3 Battle for Vedros Space Marine Attack Bike ($26.99)

  • 3 Battle for Fedros Ork Wartrakk ($26.99)

  • 3 Battle for Vedros Space Marines ($9.99)

  • 3 Battle for Vedros Ork Boyz ($9.99)

  • 3 Battle for Vedros Ork Gretchin ($15.99)

  • 3 Battle for Vedros Space Marine Bike ($14.99)


Key Points

Some key popints from the GW Toy Sales Commercial Manager:

  • That entire set of items comes in a retail display with a wholesale price of $350 (45% off retail)
  • The range has “push-fit models”
  • No glue needed
  • Specific range packaging and text designed specifically for the US & Canada market (lighter packaging and less overt violent text)
  • Range is being sold into stores that have no previous GW presence.
  • Aimed at kids aged 8 and up.

~These could be turning up almost anywhere.  It will be interesting to see which new retailers GW starts popping up in.

  • Deacon Ix

    3 Battle for Fedros Ork Wartrakk – did they get lost?

  • JP

    Wowza. So, it appears they repackaged the Black Reach set for HALF or it’s previous price, and it comes in the retail display for HALF of that at wholesale. The wholesale price of that set is $25. Now this tells us some interesting things about how much it REALLY costs them to make these kits.

    • Daniel R Weber

      Not really. They’ve done loss leaders in the past. First taste’s ‘cheaper’. 😉

      • Shawn

        The first hit, and the second are always affordable, but once you’re on the crack (plastic in this case), you’re hooked and then the price suddenly goes up!

    • Charles Covar

      First of all, whole sale price is always much cheaper than retail. It’s how retailers are able to make money and have a job. Honestly 45% is pretty good for the gaming market, but not a great margin for most of retail.

      Secondly, reusing molds means nothing in regards to any new products or even the price of Assault on Black Reach. It does mean that all the model work and design that went into making them and construction of the molds had already been done and more than likely that the cost of production (which is a lot more than the material cost of plastic, something people seem to want to not understand) was recouped during that starter box’s release.

      • Depends on the retail market. While the cost to produce a DVD/Blu Ray, for example, is pennies, the price to license it and so fourth is much, much higher. A brand-new, high end title (say Hunger Games) will be sold at around 1-5% above what the retailer gets it from the supplier. A lot of the time, to remain competitive, it will be sold at a loss.

        The same goes with consoles. Pretty much all consoles are sold at a loss. The retailer makes up the money via multi-buy options or addons.

        Of course, it helps massively if you’re creating what you’re selling (in GW’s case).

        • Charles Covar

          Movies are being sold below MSRP though, that’s the choice of the retailers, and also why you have to really look to find a small independent retailer who specializes in selling movies. The national chains fighting with each other have driven the prices down, making it up in sheer volume, but smaller retailers don’t get the volume to survive with that low a margin.

          I could be wrong, but I thought that consoles are sold at a loss by most retailers, but rather the manufacturers are selling them at a wholesale loss?

          Either way I don’t really feel the need to turn this into a debate about retail chains vs “mom & pops.”

    • Agent OfBolas

      my friend is making miniatures … and you don’t want to know how much it costs GW.

      • V10_Rob

        Yes. Yes we do.

        • Agent OfBolas

          if it’s done at small scale it’s not as that expensive but release of mass production can require a form to make copies of the sculpted miniature – and this can cost a lot, even more than 1000$ if I remember correctly. This is at GW level.

          BUT it can be also much cheaper. My colleague is selling his miniatures. Final price is about 10% of production costs (more-less). But this is micro scale production. Releases like GW require much more cash to start but much less to produce them….

          Of course, since GW products are not longer made only in UK but … recently part of production was moved to China. Well, this can change A LOT in a price of production.

          • They go back to England because chinese clone everything.

    • yorknecromancer

      ‘This tells us some interesting things about how much it REALLY costs them to make these kits.’

      Here, you have discovered a thing called ‘being a business’.

      I once dated a lass who was one of the high-ups with a UK company called ‘Argos’, a catalogue store that sells anything you could need inexpensively. She explained how everything they sold was at a minimum of 75% mark-up. A MINIMUM.

      Thing is, I can stand on the corner giving away £10 notes for £5 all day long. Everyone’ll want what I’m selling, but I’ll be penniless; that’s why every product you’ve ever bought has been marked up for the most the seller thinks they can get away with charging. As a result, it’s not

      remotely in their best interests to reveal their costs to us.

      And those lovely businesses, that didn’t do this? Yeah, they’re not around any more, because goodwill from your customers and hopeful dreams for of your future will only get you so far in the world.

      After that you need cash.

      Ultimately, things are only worth what people will pay. Hence the issues GW’s had with profit over the last few years. Hence things like the Vedros initiative. Hence things like having increased inclusivity in the advertisement here.

    • GulMek

      It’s not the full set of black reach… probably just one sprue for each faction. It says right on the box it contains 28 minis and I know in one description it plainly says there’s one deffkopta.

    • There’s only 28 minis in the kit, it’s not identical to AoBR

      • JP

        It has been five years since I put mine together when I started this hobby. Me remembery not so good.

    • Spacefrisian

      Maybe they been saving for this release all along.

  • Frank

    So what are the actual contents, can’t see a list anywhere, also is this US only??? Nothing on UK site

    • Samuraidino

      The big pack is essentially Assault on Black reach, minus 4 terminators and 2 deffkoptas.

      • Alhazred TheMad

        Missing those Deffcopters. Hoped there would be a chance here for them, but I guess not.

      • Bulvi Nightbane

        There is also only half of the original number of tac marines and ork boyz.

  • Commissar Ahmad

    There’s a girl in the “happy gamers” pics in the ad. Well done, GW! +)

  • JonnyRocket

    Yeah, because in Canada, we don’t like overt violent text…

    • Sebastien Bazinet

      Canadian rules: If your opponent fails his or her armor save, say you are sorry.

      But we do like our swearin on TPB!

  • zeronyne

    I would love to wait and scoop up all the half-painted models that will inevitably be discarded after Christmas. My only concenr is that at this low price point, no mom is going to think to try to sell the box off.

    • DeadlyYellow

      Garage sale dollar bins.

  • JonnyRocket

    For $10, I imagine that the box of Space Marines will contain 3 figures, just like the small box GW is currently selling on their site.

    • Dave

      Worth it if they are interesting fig, not if snap fit standard tact marines.

      • JonnyRocket

        Let’s hope that there’s more than just bolters in the box.

        • Erik Setzer

          It says right up there that they’re “snap-fit.” There’s an image on the website showing a snap-fit Marine with bolter in the style of the ones from AoBR.

  • DeadlyYellow

    Wonder how this will affect those smaller games and hobby stores.

    • Alhazred TheMad

      My hope is it actually brings more people in. A lot of kids will give up, but some will bite for more of the line. It’s a good thing, fresh blood in this hobby is getting harder to come by.

      • Matthew Pomeroy

        The hobby really needs the old to bring in the new, which is why its such a terrible idea to deliberately alienate the old.

        • Alhazred TheMad

          I remember when I started out it was with Heroquest, and then I moved onto Advanced Heroquest. It was actually a terrible set, all it had was monopose Skaven and stats for “dozens of other units I could buy in stores” from other armies. It was a bad sales pitch, a mostly incomplete game with the promise of more if I spent a ton additionally (actually not unlike DLC without the immediacy). Oddly enough it worked though, I sought out stores that carried it, found they had way more to enjoy. I’m hoping that’s GWs intent; if it is actually to segregate sales back to themselves without independent then that would be terrible.

        • DeadlyYellow

          Also assumes the Old don’t possess an elitist mentality: either actively scorning new players for having the audacity to try their game; or just outright stomping them and ruining any fun the newcomer might have garnered from the system.

          But that varies from person to person and shop to shop.

          • Gridloc

            I find older players generally enjoy new blood to a degree. I am all for new players coming in and playing, but there is a bit of a limit. A 10year old looking to play a wargame isn’t bad (actually cool that they start that young) but the advance rules and strategy can get very difficult to explain. I’ve had issues with kids up to 16 grasping some concepts. The kids in that picture are expected to know how to make CADs, with detachments, formations, with rules and erratas, FAQs, datasheets, and much more??? Thats a lot to put on a kid who would come in looking for a game.

            I think getting kids into the game is great, but to do so, feel its time for GW to turn 40k into more of an AoS style game. Let those few starter sets be an army and get games in.

          • Matthew Pomeroy

            I dont think kids need the huge in depth, but would encourage them to avoid minimalist type games and put the effort into the better ones, its a worthwhile investment of time.

          • Gridloc

            Not sure if you are putting AoS down (i don’t like but has value to others). 40K along with many other games (WM/H, malifaux, infinity) have very intense rule sets, maybe not for us older guys, but this is a 10-16 year old who is now basing his views over sitting in front of a screen and clicking buttons instead. Both are fun and one involves a lot less learning.

            I didn’t like AoS (still don’t play) but have seen that it does allow new players a chance to just get into table top games. 40K doesn’t have to lose its rules, GW could very easily create a sub rule set for the game which is along the lines of AoS. (something they could have done with fantasy but that ship sailed)

          • Matthew Pomeroy

            My experience with AoS specifically is that it drove far more away than got in, my son is 15 and his friends absolutely despise AoS. They do like WM/H, X-wing, Attack wing (star trek) and Malifaux, AoS pretty much turned them right off of GW, even though myself and the older gamers still all play GW.

          • Gridloc

            Agreed that AoS drove a lot away. Why a duel rule set could be better move.

            I personally stopped playing GW as well with the AoS release. Too much bad blood with company.

            Downside is that there aren’t to many tabletop games with very simple rules. GW as much as I dislike them has the capital to really explore that market and bring in those young players so that us old players don’t die clutching our games bringing them to the grave with us…

          • Matthew Pomeroy

            FFG hits it just right, they are pretty simple and at its base warmahordes is not overly difficult either, AoS generated more bad blood for how it came out than that it came out IMO. But I am also seeing that kids want these more complex games as well. They are “video game” generation, but from watching my boy and his school clubs, they really do want the experience of the better games. I think GW missed bad if that was the demographic they want.

          • Kids are now in light wargames (especially pre painted) instead regular wargames.

          • Muninwing

            some. but it’s not good business to use broad sweeping generalizations as a business model.

            though i guess you’re left with that if you don’t bother to do any market research…

          • DeadlyYellow

            Honestly, I’m surprised that GW never approached FFG about retooling/resetting/remaking their core systems. They have a licensing partnership for board games, card games, and RPGs. Plus FFG is typically regarded as highly competent with regards to it’s gameplay systems. GW on the other hand enjoys the fruits of dynamically shifting balance, years out of date armies, and a “do it because we think it’s cool” design and release philosophy.

          • Bulvi Nightbane

            My experience with AoS is very different. I frequent 5 different stores in three different cities, and all of them have thriving AoS communities. Before AoS only the long time veterans had fantasy armies, and except for 4 guys at one of the stores no one bother to bring their armies in. Now everyone who had fantasy armies are using them on a regular basis. Most of the 40k players are starting AoS armies, and AoS has brought in nearly as many new people as 40k. Only 2 of those die hard WFB players stopped playing. They tried to get others to play ninth age with them, but no one was interested and they stopped coming.

          • LordCastellan Vas

            This is exactly the experience we’re having. Warhammer fantasy boxes are flying off the shelves for the first time in years and people are definitely playing AOS. We literally can’t keep the AOS starter box on the shelves. Now that the nerd-rage and initial butt-hurt has settled down, a lot of the less aged, less entrenched 40k players are also jumping into AOS. The key to AOS is scenario play and short-form narrative campaigns, and this requires organization of the part of the store owners and managers. I would imagine AOS is doing well in all the stores that are supporting it, and poorly in all the stores that are not. (it’s a wild and crazy theory, I realize) It is not well-suited to pick up games. but, in all honesty, is 40k good for pickup games anymore either? I saw a titan in a 750 point game the other day.

          • Muninwing

            three stores within a half-hour drive of here… all three had many WHF regulars. admittedly, one focuses more on general games, but another hosts one of the larger gaming clubs in the state.

            in all three, WHF petered out in 8th due to bad rules and general frustration. Storm of Magic was the nail in the coffin.

            AoS was supported in 2 of the stores. after a couple months, none of the players accepted it. they all stopped playing, even the ones who were the most vocal about it.

            one store turned the wall section used for WHF into a graphic novel section.

            another store has an owner who has vocally stated that he refuses to promote the game until it’s actually a game instead of a mess of half-baked changes-for-the-sake-of-change….

            … and he’s also said that the business groups he belongs to and the other storeowners that he communicates with in a variety of ways (locally, nationally, and internationally) have all been furious about how GW crapped on this one. weak start, weak sales, and easily-bored customers are a regular thing. and GW is doing nothing about it, communicating nothing about their plans, and generally helping in no way on this one. and as a general rule most of them are furious.

          • Most of them light wargames or with a few of minis (Malifaux).

        • Dave

          How does this “alienate the old though”? Existing players can pick up cheap models (with big box coupons!) or not. GW generally drives me crazy, but this seems like exactly the right direction.

          • Matthew Pomeroy

            not this specifically, more if they end up “AoS” 40k.

          • Haighus

            There have always been simplified versions of 40k in the starter sets though- the core mechanics of 40k are basic. GW have already added in unbound as a way to ease players into the complex additional rules and army construction etc., so coupled with the simpler rules that will be shipped with these sets (and already are shipped with DV), it shouldn’t require ‘AOS’ 40k. Basically, new players can learn ’40k light’, which is the core mechanics without USRs and similar, and then slowly add them as they progress and gain experience.

          • Muninwing

            … because some people started playing WHF instead of Warmachine for a reason?

  • evillsvain

    Battle for Vendors would be a more fitting name for the product line 😀

  • carlisimo

    Those 4s and 3s don’t look like quantities to me…

    • Sebastien Bazinet

      They’re the number of boxes in the display

  • Dan Prosser

    Please please please come to the uk! I want some cheep Space Marine love

  • SwervinNinja

    Does anybody else notice that the girl is playing with the Dark Vengance set in the last picture?

    • JonnyRocket

      Girls are so much more advanced in the art of warfare than we are, thus explaining why she needs a more challenging game…

  • JonnyRocket

    Since they want to sell in stores where they don’t have any presence, I wonder if they’ll use FFG to distribute this line.

    • Dave

      My fingers are crossed for Hobby Lobby or Target/Walmart. I get discount coupons for Hobby Lobby all the time. I could pick up sets for all three kids for under 100$.

      • DeadlyYellow

        Watch they become one of the few products not included in those “40% off” coupons.

  • Anti-Gravity

    Can’t wait to grab several of these. I’m willing to bet these will show up in Michael’s Arts & Crafts, maybe Wal-Mart.

    I say Michael’s because they have all kinds of plastic hobby kits in there like race cars, battleships, Star Trek/Star Wars ships, with cheap paint lines.

    Michael’s also has 30% off deals several times a month. Gonna buy the hell out of these, guess an Ork army is in my future!

  • Shiwan8

    It’s a good idea to put a girl on the adds. Could help to shave of some of the gender bias stigma of the hobby.

  • Shawn Pero

    Yeah, aside from the starter kit, prices aren’t as good as I’d hoped. The Ork and Gretchin boxes are the same price as they are on GW’s main site. Meaning the 4-boy ‘booster packs’ are still stupid overpriced. Well, at least the starter kits are good! Plus, more bitz for the bitz god

  • Erik Setzer

    Oof. Some of those price points are a bit high. Knock them down just a smidge, and it won’t be so bad, but I guess then they have to worry that they’d be competing with themselves as veteran gamers grab cheaper models to expand their armies, thus costing the company money and sales. I mean, they could just examine their pricing scheme, but nah.

    This stuff isn’t insanely priced, but the Wartrakk and Attack Bike shouldn’t be over $20. It needs to be lower priced to attract people, especially when being sold in toy stores, where a parent can buy pre-built action figures for about the same cost.

    • Warrior_of_Sound

      I think both come with an extra HQ mini but yeah defiently a little much

  • Satu Patel

    Can’t wait to tell the wife I’m getting groceries and getting these. To be honest though I think this is great. My son and I have been playing for quite sometime now and we love it. Now he can finally “easy build” his mini army. We use the AnonsOnePage40k rules due to simplicity for him (he’s only 7 now).

  • ted1138

    What’s with all the veteran players saying they’re going to pounce on these as a way of getting cheap models? These are designed for new customers, to get them interested in the hobby, and thus keep the hobby alive. I can see stores selling out of starter sets and having none left for new gamers, just lots of the bikes and paint sets which will just hang around forever until the store decides to stop buying more stock.

  • Ben_S

    “Specific range packaging and text designed specifically for the US & Canada market (lighter packaging and less overt violent text)”

    Does this mean that BfV is N. America only? Or that it will be released both sides of the pond in different packaging?

  • euansmith

    What glueless Goblins do GW have in inventory? Are we looking at the return of the 2nd Ed one piece minis?

    • Deacon Ix

      oh I miss my 40 gretchin super squad

      • euansmith

        Looking at them again, they are actually quite nice models. There is a company that does some Sontaron style aliens with one body and separate heads. I was surprised at how good they looked with just their heads turned to look in different directions. I think something like that could work with simple minis like these Goblins.