Best Coast Pairings & Keyrune Incorporated Announce Merger
Best Coast Pairings (BCP) and the creators of Melee.gg are merging. Running tabletop gaming events is about to get streamlined.
If you’ve played at an organized event for Warhammer in the past few years, the odds are good that you or the organizer was using BCP to host/run the event. On the flip side, if you’ve played at a TCG event like Magic: The Gathering, Disney Lorcana, Star Wars: Unlimited, and many more, there’s a good chance that the event was using Melee.gg to run that event. And if you’re a store that’s running those types of events, there’s a good chance you’ve had to create accounts for both.
Well, today we’ve got a big announcement for you. Best Coast Pairings and Keyrune Incorporated are merging.
via Best Coast Pairings (Press Release)
Best Coast Pairings and Keyrune Incorporated Announce Company Merger to Support 21,000+ Game Organizers Globally
Keyrune Incorporated, creators of the Melee.gg event platform, and Best Coast Pairings (BCP) which has provided event software for tabletop organizers since 2015, today announced their merger. The newly-formed company, Galactic Events Studio, will unify technology solutions for event operators worldwide , streamline operations for store owners, and create unparalleled experiences for players and publishers.
AdvertisementThis merger allows the Galactic Events Studio team to integrate the strengths of both Melee.gg and BCP into unified apps which will provide gamers, organizers, retailers, and publishers the most effective, highly-tested registration and tournament tools available. Galactic Events Studio’s products, BCP and Melee.gg will continue to support existing publishers and tournament organizers while investing in the new features users expect.
“Keyrune Incorporated is excited to join together with BCP to serve game players, stores, and publishers around the world.” said Scott Elliott, CEO of Keyrune Incorporated. “The Melee.gg platform supports more than 6,000 stores and 10,000 plus organizers globally. Melee serves top-tier publishers like Wizards of the Coast and their Magic: the Gathering Pro Tour and Regional Championship series, as well as Fantasy Flight Games’s Star Wars: Unlimited TCG, and their competitive series, from their Planetary Qualifiers through the Galactic Championship. Adding the experience and technology of the BCP team will empower Galactic Events Studio to deliver the most effective event registration and tournament tools available.
Paul McKelvey, CEO of Best Coast Pairings, said “We started Best Coast Pairings in 2015 with the goal of making it easy for anyone to create and run a gaming event. Delivering on that vision led to incredible partnerships with publishers like Games Workshop and Catan Studio. Our continued efforts to improve the event experience from players to publishers got us connected with the Keyrune team. Our shared values aligned immediately, making it clear that BCP and Keyrune should work together to support the community and industry we love. Together our combined team will deliver best in class tools to support events of all sizes and help retailers and publishers like never before.”
The Galactic Events Studio team is already building a unified login between BCP and Melee, and will provide demos of its new “Match Manager” tool during GAMA 2026 in booth 685.
As of posting, both Best Coast Pairings and Melee.gg are still running independently, and all previous events that were set up are still there. It sounds like their new “Match Manager” tool will be available for Demos at GAMA 2026 ,which is coming up quickly on March 1-5 in Louisville, Kentucky. I’m sure we’ll get more details at the show.
These are two of the biggest players in the event organizer space. Their merger could be a big boon for event organizers for all sorts of tabletop games. Hopefully, this unified login makes it easier for stores to run events and for players to sign up to those same events. We’ll be checking back in on how this all works together after GAMA!
If you’re an event organizer, chime in with a comment and let us know what you think.
