40K 8th Edition is going to be showing up at stores around the world in a new format made expressly for new gamers.
We’ve all seen the new slew of starter sets and quick assembly models headed your way in the next coupe of weeks. Here’s a quick refresher on what we thought GW was up – providing an introduction to the game at a variety of price points.
It looks like we were right on the money, as retailers have recently gotten word of exactly how GW is planning on marketing and pushing 8th Edition in the month ahead. With this:
Behold your new plastic & cardboard temple!
A kiosk/display for retailers to highlight all the lower priced quick assembly kits to get new gamers to try out 40k 8th Edition.
The best part? The prices.
While individual prices are unknown, the entire range is said to cost between $15 – $80. I think we can safely pencil in Know No Fear at $80 and work down from there.
In there you will see the all the products revealed this weekend:
I think it’s a great move and shows GW seriously working on things like retail strategy and customer outreach and expansion.
~What do you think of the retail concept and the prices?