GW Offering New 40K 8th “Getting Started” Kiosks

40K 8th Edition is going to be showing up at stores around the world in a new format made expressly for new gamers.

We’ve all seen the new slew of starter sets and quick assembly models headed your way in the next coupe of weeks.  Here’s a quick refresher on what we thought GW was up – providing an introduction to the game at a variety of price points.

It looks like we were right on the money, as retailers have recently gotten word of exactly how GW is planning on marketing and pushing 8th Edition in the month ahead.  With this:

 

Behold your new plastic & cardboard temple!

 

A kiosk/display for retailers to highlight all the lower priced quick assembly kits to get new gamers to try out 40k 8th Edition.

The best part? The prices.

While individual prices are unknown, the entire range is said to cost between $15 – $80.  I think we can safely pencil in Know No Fear at $80 and work down from there.

 

In there you will see the all the products revealed this weekend:

I think it’s a great move and shows GW seriously working on things like retail strategy and customer outreach and expansion.

~What do you think of the retail concept and the prices?

 

  • georgelabour

    The interesting thing about this is that it kind of illustrates the differring extremes of the 40k setting while also providing similar visual links.

    On one hand you have the Primaris marines. Clean, high tech, distinctly human and ‘heroic’ looking. But retaining a look that some will associate with other iconic scifi foot soldiers. Like Star Wars stormtroopers.

    On the other hand you have the corrupt deformed but still vaguely similar death guard and mutant dudes. People who are obviously not just your typical bad guy empire, but also look kind of like the good guys.

    • rtheom

      Agreed. As boring as “humans vs evil humans” can be, they really did do a good job of contrasting them with this starter set. Dark Vengeance kinda tried this, but the Dark Angels were almost too detailed and the chaos not mutated enough to really create a very clear separation between the two.

      I did like the 4th edition starter though that had Marines vs Tyranids. The visual link wasn’t as strong, but it was a good contrast between human and very obviously not human (the very classic human vs alien setup).

      • euansmith

        ‘umies vs Orkz in Black Reach wuz me favourite. There was a nice contrast between the disciplined and armoured Marines with their Dread’; and the wild and squishy Orkz with their Deffkopta. It is a shame that the forces weren’t balanced, but this was the bad old days.

        • Severius_Tolluck

          Nothing beats Marines vs DE.. oh least black reach was semi balanced comparatively

          • Iconoc1ast

            That was 3rd ed wasnt it?

          • Severius_Tolluck

            yep!

      • Mitchell

        The crashed thunder hawk was awesome

  • Fergie0044

    Good to see some focus on attracting new people to the hobby.

    • orionburn

      It is smart. For the younger crowd it’s much more convincing to talk your parents into buying you a starter set compared to the price of the big box set.

    • It’s a start, but the culture of the community is a big barrier in some areas. Clever marketing is nice, but GW really needs some old school grass roots stuff if they really want to expand the player base.

      • orionburn

        Very true. My FLGS has it’s various cliques of 40k players. Some are hardcore tourney players that usually suck to play with. Other guys (like myself) are in it for the fluff & fun. The store manager said that he hopes 8th breaks down some of those barriers where each group had its own house rules and it was difficult to get everybody to come together. I think the manager pretty much gave up on 7th edition because of all the problems with it. Even if it isn’t an actual GW employee they need “reps” of sorts to get out and engage the community outside of the big events. Hell I’d do that for some free models 😛

        • The “just for fun” 40k gamers in my area are pretty much underground. There were enough toxic players that going to an FLGS and playing a random person was something to be avoided, so unless you run into them playing other games you’ll never find them. There are plenty of cool people that play 40k, they just aren’t the people that new players run into. Then the noobies go on the internet…

          • Then step up 😊. Seriously though, if you want a group of players that play your style start a group. I myself am working on a campaign that ranges from 200 – 1000 pts (which I think is around 10-50 PL) based around taking a prison/mining planet back from a Genestealer Cult. It’s designed for two players but more could be added.

            Do something similar in your area for like minded players. Treat it kinda like an RPG. Should be fun

          • I have created a Facebook group for the people I play Infinity with who still dabble in the grimdark. Unfortunately, I don’t have the time to put into a campaign right now. Maybe in a few years.

          • Yeah….time and adulting rarely ever go hand in hand

        • Severius_Tolluck

          Yeah the return of outriders… alas most companies are removing their PR programs that they do internally or externally. Such a shame.

          • I agree with this whole heartedly and said as much in a couple of videos I did for YouTube. I’ve never seen as toxic a fanbase as I have with WH40K over the years.
            .
            New blood is great if it can help wash out some of the old blood. I’m glad to see GW trying to get new players, but until new players are welcomed and encouraged at FLGS and not just GW ones, they will not see a huge increase.

  • barry sadler

    I just noticed the rievers are fast attack, yellow skulls I guess :/

    • Severius_Tolluck

      Hmm, only the sides, the face plate would still be white if you wish.. as it isn’t the normal helmet as it is. I mean the blue trim surrounds it on the examples above. Don’t get caught in the “Codex” mentality. Do what works aesthetically.

      • barry sadler

        Yeah I’ll still be getting them, probably the yellow and white as you said. My third company is fully compliant so my primaris seventh will be as well… Assuming it stays the same after the codex drops

    • Jennifer Burdoo

      Reivers are named for the Anglo-Scottish Border Reivers (archaic spelling) which were basically the finest light cavalry of the medieval period (They’re also the inspiration for the Drookian Fen Troopers). They were also robbers and murderers who coined the terms “caught red-handed” and “blackmail.”

  • orionburn

    This is one of those frustrating things of balancing out new models vs new editions. Neither the Primaris Captain or Librarian are in the Imperium Index. Oh well…part of life. We knew it was going to happen as their dread and tank aren’t in the index either. This should be the first test of seeing models with their rules packed in the box. Would be nice to see these available on the website like AoS does but guessing that won’t happen.

    Question for those that bought digital copies of the Index – do you get a free update when new models come out?

    • Horus84cmd

      The rules will be included in sets. WH-com announced this weeks ago. All new kits, will of course, automatically get them and existing products will get get them put in as stock turns around and/or are repackaged.

      • orionburn

        Yeah, I’m just curious as to how it will look outside of the basic profile “card” for stats. I’m assuming it will simply list the options and reference you back to the Index for points values and such.

        • Horus84cmd

          I’d imagine it will be like AoS and they will be tacked on to the last page of the instructions. Simple black and white copies.

          • Spacefrisian

            7nth ed kits did that as wel.

        • Severius_Tolluck

          As others stated it will be in the instructions, and then, I am sure when enough new kits hit in a wave they will release a book like they did with stormcast.

      • stinkoman

        imagine being able to download them individually with POP, or just for free. hmmm

  • Spacefrisian

    Is it just me or did BoLS put up 5 or 6 of roughly the same articles?

    • Horus84cmd

      No don’t be ridiculous. The authors all talk to each other to ensure they don’t double up on articles…

      • euansmith

        Not “doubling up” no. 😀

      • orionburn

        And then a summary article to make sure you didn’t miss the doubled up articles :p

  • Now if GW can figure out a way to keep current players from:
    A. Raiding the boxes for cheaper models.
    B. Scaring off potential new players by either going on a 15 minute anti-GW tirade or demanding a pledge of loyalty to GW.

    • Hagwert

      Some of the kinds of people you meet in this hobby are always going to scare off kids and newbs and I’m not sure what you can do about it. My Dad likes to tell me about the first time he went into a GW way back in 1990 where the heavy metal music was blaring, the cigarette smoke was thick and most of the players looked like extras from Sons of Anarchy but he said they were all really good with him and as a result he’s been playing 40k ever since !

      • Severius_Tolluck

        Must have been epic times. Never really had that here in my part of the States. Wish we even had a Bugman’s.. I swear one of these days, I’ll just open something like it near or next to a GW

      • Lol….Bolt Thrower. Not the best of bands, but it worked at the time

    • euansmith

      “I pledge allegiance to the FLGS!” 😉

    • stinkoman

      C. not wearing deodorant (goes a long way when the kid has a parent with them)

      • Xodis

        Seriously right?!?! When did FLGS become a calling for the unwashed?

      • BrassWitch

        I stopped going to one of my country’s “Big” gaming stores simply because of the great unclean one that dwelled there.

      • 415Native

        My local store has it written in the “house rules” up on the wall that players must have decent hygiene.

    • Fergie0044

      “A. Raiding the boxes for cheaper models.”

      What’s wrong with this? I hope these kits will not be like Space Hulk etc and sold out within hours. I was already thinking that the little set of poxwalkers will round out my force nicely without having to buy a whole box set again. Unless of course we get the proper 20 man box set for them soon, which will probably be a better deal.

      • There’s nothing “wrong” with it. However, if GW is taking a loss on these kits to bring in new players they aren’t going to want the existing players snatching them all up. That would defeat the point.

        • Fergie0044

          Depends how you define loss. Losing money? I seriously doubt it. Making less profit that normal? yeah probably.
          But we’ve seen they’re happier to do this lately what with the start collecting kits really taking off. Plus the dark imperium box itself is a massive saving compared to individual kits, but I’m sure GW are happy to see high sales of it.
          Selling lots at reduced profit is better than selling little at higher profit I’d have thought.

          • It’s hard to say. The big boxes are always a good deal and I think they sell pretty well. If they made heaps of money though, we would’ve seen more than one per edition. Start Collecting boxes just replaced the old Battleforces. They aren’t really new. The Battleforce boxes were a good deal as well.

            Starter boxes are often loss leaders (https://en.wikipedia.org/wiki/Loss_leader), so if that is the case here, then GW will prefer that new players get those boxes. Also, selling little at higher profit has been GW’s main approach for a long time now. Outside of the aforementioned boxes, GW takes a luxury oriented approach more than a value oriented one.

          • Horus84cmd

            You don’t tend to get loss leaders in niche businesses, they don’t necessarily need them to draw in business. Ironically it actually wouldn’t surprise me if they make more money on them than they do on smaller boxes.

          • I used to work for them a while ago and they are losing NOTHING on those boxes. You’d be sick if you knew how much those cost (materials wise, not including design, shipping, etc to produce.

      • JL

        Considering there are 3 new Plague Marine sculpts to round out your squad to 10 along with different Poxwalkers. Plus a new Primaris squad, I would hope GW fully expects current players to buy the box.

  • JonnyRocket

    By the mock up picture, it seems that they’ll include the Marine and paint set. Seems weird to include a trio of short Marines in the middle of all those Primaris releases.

    • Horus84cmd

      Zoom in and you can just about make out the extended edge of the poleyons that P-Marines have.

    • Severius_Tolluck

      They be the new equivalent to scouts!

  • Thalandor

    I would be all over this stuff if it was Khorne… Nurgle just doesn’t do it for me.

    • euansmith

      You could buy the latest AoS starter and order some bolt pistols and chainaxes from the internet?

      • Thalandor

        But then I would be down $150+ and I still wouldn’t have a 40k starter box 😉

        • Me

          As someone mentioned in the comments to another article, I hope that they start doing these in more varieties. The biggest cost would be changing the art on the boxes.

          • Horus84cmd

            …and the sets datasheet….and building guides; and painting guides…and the easy-build models, as they don’t exist for 99% of sets…and the core rules primer; as it contains a 3 page example of a turn, using the models in the set to illustrate.

            Don’t hold your breath.

    • Xodis

      Forgeworld Chain Axes and some …….more Chain Axes and you should be good to go.

  • Xodis

    Hopefully this works to bring in some new blood to the game, it needs a resurgence of sorts. With the balance that seems to exist between narrative and competitive gamers this edition could very well cause that. Models are exquisite even for single pose, and an expansion that makes sense along with a “cost effective” smaller starter is just too good to believe honestly.

    • Severius_Tolluck

      They did their homework for a change using AoS as a test bed. Looks to be working.

  • JL

    With those different sculpts of Poxwalkers & Plague Marines it looks like I’m getting the First Strike box for sure.

    Along with the new Scout squad I suspect a lot of people who bought Dark Imperium will get this too.

    Anyone what that last Primaris squad is?

    • orionburn

      In the First Strike box? Looks like it’s the 3 Raivers and then 3 standard Primaris guys (or 2 Prims and a sarge).

  • helter266

    what about multi-part for players that started years ago? :C

    • Horus84cmd

      They’ll becoming. I’d imagine tale end of July to August. I would hazard it depends on how much AoS they have scheduled in.

  • SB

    I wonder if know no fear and / or first strike rule books would contain advanced rules from the original big rule book.

    • Horus84cmd

      Just the Core Rules i.e. the ones that are free to download – as mentioned in the WH-Com article. GW have to leave a selling point for the full book.

  • Laurence J Sinclair

    They haven’t gotten the hang of putting all the Nurgle stuff on the left, and the Primaris on the right, to match with the presentation of the box covers.

  • Mario Caronna

    Where are the good old Catachans?