GW: Best Performing Stock on the London Market

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Games Workshop’s half-year trading update is big news for a company that makes little (plastic) figures.

With revenues rising significantly in the last six months, GW’s stock has been climbing. They have seen sales and profit growth in all channels, with sales up more than 50%.

Following on from the announcement made in October, Games Workshop Group PLC announces a half year trading update for the six months to 26 November 2017. Preliminary estimates indicate sales of c. £109 million in the first six months of 2017/18 and an operating profit of c. £38 million for the period.

Over the first half we have seen sales and profit growth in all channels in constant currency terms with the momentum continuing throughout period. These results are in line with expectations for the year ending 3 June 2018 although the Board is aware that it is still early in the 2017/18 financial year.

We expect to announce our half-yearly report for the six months to 26 November 2017 on 9 January 2018.

This financial news bodes particularly well for the company–it’s been called the best performing stock on the London Market according to a report from the Financial Times:

The group’s shares have soard 174.4 per cent since the end of last year, making Games Workshop by far the best-performing stock on the FTSE All-Share index, according to FactSet data.

This ranking has it beating out several other high performing stocks by leaps and bounds–so it seems like Games Workshop should be enjoying a banner year. Which makes sense, given they’ve released a major update to their flagship game, several new products, and had an aggressive release schedule. We’ll see how it performs next year–but for now, they are taking the market by storm.

The numbers are in–and it seems safe to say that whatever GW is doing, they’re doing it right. What do you think? Does this hint at long-term growth/health for the company, or is it a bubble waiting to burst?

  • So it turns out that treating your customers like people is good for business. Who EVER would have guessed?

    • Gunther Clone C
    • Cergorach

      Gw’s customer care has never been an issue, that’s always been excellent. What your saying is that they made products you wanted, that’s something else.

      But there have been a TON of complaints about Primaris and Sigmarites releases. But apparently that has been doing very well…

      • Karru

        You do realise that during the “dark age” of GW, they shut down every single source or communication with them. They just churned out products that clearly showed that their only concern was to get as much money as possible out of their customers. Their idea of “scr*w the customers, they are just wallets that will throw their money at as no matter what we release” was their downfall during those days.

        They released rules that reinforced the idea of spending more money. This was the reason 8th edition of Fantasy failed as badly as it did. Hordes ruled the game and their pricing was increasing by the month.

        They did not care for their customers. They only cared for our wallets. If you care for your customers, you communicate with them, you take feedback and then cater to what the customers want. This is what new GW is attempting to do and it is clearly working.

        • Cergorach

          GW will still write rules to make you spend as much money as possible. Your perspective has just changed due to them making what you want.

          That by itself doesn’t mean a thing, but obviously GW has gotten better in getting people to spend money => see revenue…

          They still don’t ‘care’ about their customers beyond what they can pay. That they’ve packaged it better doesn’t mean they ‘care’, that’s American marketing speak.

          As for communication through social media, sure that’s effective to generate that feeling of inclusion in certain parts of your customer base (aka. suckers 😉 But it’s still a logic based consideration based on generating more profit. If that can be done by beating your head in with a dreadsock (old metal Dread in a sock), they’ll find a fallguy and do it that way…

          In short, GW has gotten smarter in getting at your money, it’s not asif GW has grown a conscience…

          • Karru

            If you honestly think I was talking about GW “caring” for its customers in a literal sense, it is clear you missed the point by roughly the distance between earth and the sun.

            GW cares for its customers in a sense where they do actual research, communicate with people and attempt to cater to their customers. This does not mean they have literal feelings towards us, all it means is that they finally realised that showing their customers that they are nothing but wallets to them might not be the best marketing plan.

            Why are they releasing products that suit our tastes? Blind luck by your logic I guess. In truth though, it is because GW has finally realised that actually talking to their customers and doing market research to see what their customers wants is the way to get most money out of them.

          • Jabberwokk

            It’s almost like sowing value into your customers reaps a return of the customer valuing your products.

            Must be dark magic!

          • wibbling

            Well, making things people want is what boosted sales, not talking to customers.

            Don’t place any value on your own input. It’s all down product.

          • ZeeLobby

            Truth.

          • memitchell

            The distance between the Earth and Sun is called an Astronomical Unit (AU), roughly 93 million miles. In 40 years of travel, Voyager 1 has reached 137 AU, the farthest any man-made object has travelled away from the Sun. It will reach the Ort Cloud (a band of icy particles orbiting the Sun) in 300 years, and exit the Ort Cloud (and thus the Solar System) in 30,000 years. Roughly 2000 years after the Horus Heresy.

          • ChubToad

            What GW has done is it has stopped considering their products as a luxury hobbie and has realized their product can be affordable and be bought by a much larger audience. It has also reversed those nonsensical policies of eliminating specialist games, which clearly were still popular after all these years. In company terms, their investments were redirected to produce things that will sell.

            It is as certain as death that GW still considers us as wallets. What company doesn’t? You think a company is caring for you by “listening to what you really want”? All they want to do is for you to buy stuff, and creating necessities you don’t actually even dream of. If you consider that GW released Shadespire because some people wanted to play a skirmish game with cards, then there’s something wrong with your definition of customer care. They have become really good at selling stuff we don’t need at all. Specially accessories and game aids. Even the start collecting boxes are so crazy priced it does not make sense not to buy them.

            I think they are smarter, and abandoned the old school way of doing business. In this era, customers want to be told what they want. It is exactly that what GW is doing right now, nothing more.

          • Karru

            So it is complete and utter blind luck that they are getting this much success out of their products, since clearly they still don’t do any research nor do they listen to what the customers might want. They are still the soulless organisation they were before they started doing what they are doing now.

            Let’s hope that luck doesn’t suddenly run out then I guess.

          • ChubToad

            So your are saying that you are right and no one else is. Cool. Cheers

      • Nyyppä

        That right there is bs. Their customer care includes their games and the content in them. They were ridiculously bad until recently. Even though the current systems are better than their predecessors they too have hilariously bad designs in them. An example of these would be the original Comissar rules and their current versions which both are just….well…I could have not thought of worse ideas if I tried to.

        So, yeah, they pushed useless crap previously. The sales plummeted. Now they push slightly less useless crap and they do better. Customer care = actions to make the service better so that the customer is happier with it.

        • wibbling

          Three years of profit rises rather shows it wasn’t the games or the rules.

          • ZeeLobby

            These past 3 years can hardly be used as the standard for what is to be expected in growth of the company though. I mean blowing up fantasy, AoS, completely reworking 40k. The ripple of these events should be more visible in the next 3 years.

          • Nyyppä

            So, it’s the side line products.

      • wibbling

        This is because the whingers are idiots who feel their ego has been bruised by a different model range.

      • Lebowski1111111111

        LOL.

      • I never mentioned their CS.

        I’m talking about their business practices. I’m talking about the shift from “we sell COLLLLECTIBIBILES, not, ugh, GAMES for filthy PEASANTS” to “oh hey, so it turns out that people buy our minis because they like using them to play our games. We should make some new awesome games, re-make some old awesome games, and make the current games more awesome, like they’re telling us they want us to do.”

  • benvoliothefirst

    I hope they continue to be successful, so they can continue to give us more of what we want. As a fantasy-only player, there were times I worried they would abandon fantasy entirely in favor of 40k.

    • Dennis J. Pechavar

      Well AoS is very much like 40k now…

      • Stefan Pietraszak

        I think you got that backwards.

        • Dennis J. Pechavar

          How so? Fantasy was a game of ranked up files. Strict movement rules and terrain that affected line of sight and again movement. 40K is a skirmish game, few movement rules and terrain uses actual “line of sight”. AoS took all that and became like 40k.

      • zeno666

        Yepp, so now they have two very weak systems.

        • kingcobra668

          Just quit and log off already. Gawd you’re salty

          • zeno666

            Hell no

    • Marcus Langdale

      Not altogether unlikely.

  • kickingitoldschool

    They figured it out and this fantastic performance will hopefully be something they listen too. 8 )

    • Nyyppä

      No they didn’t. Look at all the blatantly stupid rules they have made that ruin the otherwise perfectly fine games.

      • I doubt little rules issues like that affect their sales that much, they had record profits last year during the last year of 7th which many people complained about

  • benn grimm

    Heard about this earlier today from a non hobbyist friend. Great for publicity and nice to hear they’re going strong.

  • eMtoN

    Kevin is my hero.

    Okay, back to our regularly scheduled program: can we celebrate by releasing plastic sisters?

  • frankelee

    Yeah but sell now. Non-nerds won’t realize they don’t have another edition of 40K, or a follow-up to re-releasing Blood Bowl and Necromunda.

    • James Regan

      AoS 2nd ed. Battlefleet gothic, Mordheim? maybe not quite as big, because AoS doesn’t sell as well as 40k, but possible. Also, i’d consider sticking until the end of the 8th re-release schedule, as while they can’t replicate 8th ed release, sales will be boosted until 8th ed finishes releasing i’d guess.

      • zeno666

        I don’t know, they’ve showed their hand with Chapter Approved.
        Now we know how they plan to “fix” the game in the future…
        Not impressed.

        • CKyle80

          Oh really? You’re not impressed? YOU? The person who constantly posts multiple comments trashing GW no matter what they do? Someone who either doesn’t play the game or plays the game while hating it so much that they’re compelled to post idiot troll comments constantly? Too bad for GW that your opinion carries so much weight.

          • zeno666

            You’re impressed by Chapter Approved?

          • CKyle80

            Did you buy it? Have you played any missions out of it or any of the alternate game modes? Have you tried any of the new army stratagems or warlord traits? Have you looked at the content other than reading articles? Have you done literally anything to give yourself an informed, educated opinion?

            My point is that your comment is as worthless as your opinions regarding 40k.

          • I just blocked him. I find I just dont have the time to respond to repeat offenders anymore. I dont come here for negative nancies, I come for articles and interesting conversations.

          • zeno666

            Naaaw, can’t handle it when people complain about your favorite company eh?
            Man up 🙂

          • zeno666

            Yes, I’ve read it.
            Not impressed at all. Its a bunch of stuff that could have made somewhat good White Dwarf articles.
            And the errata for the points should be free.

            May I suggest a sturdy ladder for getting off that high horse of yours? 🙂

          • CKyle80

            And now we’re back to your opinion being worthless considering that no matter what GW did there was a 99.9% you’d be on here talking trash. And yes, the points values should have been free but there’s a lot more content to the book besides points values. Again, have you actually TRIED any of it? Do you even play the game? Because it really seems like you just come on here to whine.

          • zeno666

            I do play the game when I have to, ie someone don’t have anyone to play and I’m free and that guy only wants to play 40k.
            And some days are 40k days.

            Me myself is only interested in the matched play stuff, because the other things are just too broken.
            And the matched play stuff is not perfect, far from it. But less broken I guess…
            So no, I haven’t tried “the other stuff”. And I’m not interested in it.

          • CKyle80

            So which is it? GW is a steaming pile that everyone is leaving or people in your area want to play so you’re reluctantly roped into it? And if you’re only interested in matched play for when you’re pulled into a game, then of course you’re not going to care about the rest of the book so, again, your opinion really doesn’t mean much, now does it?

          • zeno666

            And you think your opinion is worth more? 🙂

          • CKyle80

            I’m not the one presenting the idea that the game is on its deathbed with literally nothing to back it up like you are.

          • zeno666

            Sorry, you lost again.
            Thank you for trying though, I appreciate it

          • CKyle80

            Lost what, exactly? These are just comments on the internet, there’s no competition here. If it’s so important to your self worth to declare yourself the “winner” go for it. I don’t need such petty victories in my life, but I’m not a troll like you.

          • zeno666

            Then don’t troll.

          • CKyle80

            Just when I thought you couldn’t get more absurd.

          • zeno666

            You’re lying to yourself. Thats sad.

          • CKyle80

            About what? Whether or not this is a competition of some sort where there are winners and losers? You’re not even making sense anymore. Let it go, man, this thread isn’t that important. I’m sure you’ll find some other spot on here to make ridiculous comments on that make you look like you don’t know what you’re talking about.

          • zeno666

            Then why are you still typing novels?

          • CKyle80

            Didn’t realize a paragraph was a novel, sorry to make you work so hard.

          • zeno666

            There we go!

          • CKyle80

            Nice try with the stealth edit after my comment. I’ll say what I’ve said over and over: Anecdotal evidence means nothing. You stating that people around you are leaving means nothing as there are pockets all across the country of people playing different games. I can point to plenty of podcasts talking about how excited people are about 40k, so whichever ones you’re referencing are a wash. Oh, and please don’t put FB posts on here as some kind of proof, that alone invalidates your whole statement.

          • zeno666

            Great. Have fun at the 40k tournament 😉

          • zeno666

            You still haven’t answered my question.

          • CKyle80

            Whether or not I’m “impressed?” It’s a gaming aid. My group will use it to try out some of the missions. I’ll have a better opinion once we try out some of those. The point values didn’t blow me away. And while yes, they could have released them for free, I knew all of them before hand anyways and battlescribe entered them for me for free, so I’m not particularly upset about that.

  • dave long island

    Now they need to keep it in the black, with two thin coats, of course…. lol

  • Marco Marantz

    Meh, still not as good as bitcoin…and like bitcoin GW is a bubble…once people realize 40K is just as broken as 7th ed people will start to bail…like my gaming group of 6 people who have all had enough of 8th ed. Still there will be nerds who just have to buy the latest thing even if its rules are average (looking at you primaris super heavy)

    • Dennis J. Pechavar

      Due to the random changes that has happened so far to this edition I’m on a buying freeze for the foreseeable future. I’m not going to spend money to make my army legal only to be told a week or so later that that changed their minds again. I get why things are going this way but until all the books are out and the game settles down GW doesn’t get my money.

      • Nosebleed

        I predict next year, 40k would have an app similar to Warmachine’s War Room. Purchase a ‘faction’ once for unit rules in the codex and get a lifetime worth of free updates as long as a sequel to the app does not come about.

        • Mathew G. Smith

          Even one like the Sigmar app would be nice.

        • zeno666

          Free updates? GW? No no no.
          You will have to buy the expansions/erratas/articles for every release separately.
          And you will have to buy the program first to then be able to buy more stuff in the app.

          • Nyyppä

            Free or not, what does it matter really. At the moment there are whole sub factions that are unplayable, the erratas they do make things worse and the “fix” is that different people get pissed for a good reason….

          • Nosebleed

            aww come on. It’s “new GW” here we’re talking about. Let’s have faith in them! XD

        • eMtoN

          The app I want: let me enter all the models I have and the mission/points level to play. Then it crunches the numbers to spit out an optimum army.

          I’d pay a couple bucks for that.

          Another idea: have it take a picture of my opponents army list and tell me if that list is legal.

          • zeno666

            That would be a program made by some other company.
            GW couldn’t make an optimum list, they don’t play their own games 😉

    • James Regan

      i’m pretty sure people forget how few people are top tier tournament players.
      Also, I hate to point it out, but if you play 40k, you’re already a nerd.

      • euansmith

        I thought I was a Geek? Man, now I’m depressed. 🙁

        • Dennis J. Pechavar

          I thought I was a Dork. Nerds have marketable skills, geeks lack social graces. A dork lacks the marketable skills while retaining the social graces.

          • SYSTem050

            So what’s a dweeb?

          • Dennis J. Pechavar

            Not sure as I haven’t run into that very often. If we base it on the movie “Revenge of the Nerds”genetypes I guess it would be minor social graces and minor marketable skills.

    • MarcoT

      Average rules are actually a good thing. It means balance.

      Nerds like me will buy any model they like, sometimes ESPECIALLY when it performs average. It means both I and my opponent will enjoy seeing it hit the table.

      • Marco Marantz

        Not necessarily. The Astraeus is overpriced for what it is.

    • DJ860

      Wouldn’t be surprised if your gaming group had told you they’d had enough, when in reality they’re playing in secret to keep your poison out of the group.

      • euansmith

        Cruel, but funny.

      • Marco Marantz

        Poison? You must be the delicate type. Sorry to disappoint but we are all moving on to RPGs…together.

        • Nyyppä

          The kids nowadays think that facts are somehow evil if they do not cater to their (the kids’) preferences.

          • SYSTem050

            Which facts are we discussing here?

          • Nyyppä

            It’s a general observation.

          • SYSTem050

            So more of an opinion then? 🙂

          • Nyyppä

            Nope, an observation. Stacking evidence supporting the conclusion with nothing to even challenge it. That’s what it is.

          • SYSTem050

            Ahh an anecdote got you

          • Nyyppä

            I get that you need to use straw men since you have no actual counter argument but please do understand that not one at least semi intelligent person will fall for you fallacy.

          • SYSTem050

            So ad hominem gotcha.

    • zeno666

      Same here, a lot of people are now putting their 40k stuff away again for other games.

      • CKyle80

        Yeah, Adepticon sold out for the 40k championship in hours and most major tournaments are selling out just as fast. And that’s just people willing to pay for a flight and lodging. Local tournaments are also reporting a huge resurgence in excitement for 40k with plenty selling out, especially in the ITC circuit.

        But hey, your idiot comment presented with no context and zero evidence other than your dumb troll opinion sure does make a compelling case!

        • zeno666

          Sold out in hours… wow.

          • CKyle80

            The point is that the game is actually doing better than it has in years and you saying that people are quitting in droves (which you’ve been saying on here for at least two editions) makes you look like you don’t know what you’re talking about (a common occurrence). LVO just hit 512 ticket sales for the 40k championships, the highest number of players it has ever had.

          • ZeeLobby

            I hate to be the bearer of bad news, but tournament turnout isn’t always the best indicator of game popularity. It’s such a small fraction of the entire player base (and sales). It’d be wiser to point to actual sales numbers to support your opinion.

            As an anecdotal aside, tournament players love many things about 8th edition that local players around me have definitely not enjoyed. GW may have succeeded in creating a better tournament game while driving other players out. Can’t just black and white these numbers.

          • CKyle80

            You mean like GW’s stock trading performing so well this year? And major online sellers like the warstore and frontline being unable to keep certain products in stock? There’s more evidence of the game experiencing a resurgence than people quitting en masse the way that this guy keeps describing it. I mean, at least I have some sort of evidence beyond a history of trolling to back up my statements.

          • zeno666

            They kept the same stock as for 6th and 7th edition.
            And when GW promised a new golden edition with all the changes people wanted people actually bought more stuff!?

            Oh my

          • CKyle80

            Well which is it? Is it sales that prove popularity or people playing the games? Because there’s evidence of both going on and you both are acting like the game is going through some sort of downward spiral anyways. You can’t have it both ways.

          • ZeeLobby

            I mean neither prove it. That’s kind of the point. lol. You would need to somehow survey number of consistent players worldwide. Something video games can do pretty easily, but is difficult here. I dunno how GW could pull that off without having some kind of game registry, and even then they’d probably never release those numbers.

          • CKyle80

            Zeno: “People are leaving the game”
            Me: “Well, higher than ever tournament figures show people are still playing”
            You: “Well, sales are the real indicator”
            Me: “Evidence shows sales are up as well”
            You: “Well, that’s not actually proof”

            Do you not see how you guys are moving the goalposts and trying to have it both ways here?

          • Raffazza

            Well said

          • ZeeLobby

            I’m not. I’m simply saying that neither of you have proof, lol. I never said that he was right.

          • ZeeLobby

            I mean in business this year would be considered an exception rather than the rule. they can’t blow up an entire edition, rework it, and re-release everything every year. It generates massive amounts of sales on it’s own, but to assume that it somehow means permanent growth in popularity is dangerous. I know many people with 10K+ point armies who haven’t purchased for years, who bought books, starters, etc. this year for those reasons.

            While yes, what you offered is better support than tournament turnout, it’ll be interesting to see where things settle several years from now. I mean even WMH saw massive sales at the launch of MK3, but stands at a very different state now.

          • CKyle80

            My point, again, is that the game is not dying the way that Zeno constantly presents it. I’m not making commentary on the future of GW or the staying power of 8th. I’m commenting on the absurdity of the notion that the game is experiencing some sort of mass exodus when compared with current evidence to the contrary.

          • ZeeLobby

            Oh yeah. Totally. In the end it’ll never die. Is it currently more popular than it was during the peak of 5th edition before GW had sliding sales for 2 editions, who knows, lol. GW sure as heck isn’t releasing that information. As it is I’ve seen more communities die out even with the spark of 8th than I ever have in the past, but locally blood bowl is popular and Necromunda is going to boom. It’ll definitely be hard for them to match this years performance next year though.

            A lot of this years sales and popularity was done on the back of promises and nostalgia. They’ll either deliver on those promises or they won’t, but they’re running out of systems to nostalgia dive, and I wouldn’t want them to bring out 3 more next year as there’s no way to support all of them. I’ve always been more interested in what happens next year than this year. This year has been a massive hype year, will be interesting to see what happens once they stabilize.

          • Raffazza

            Worth noting that when GW last released a 40k edition they didnt have close to this effect.
            Ofc, we all have anecdotal evidence either way. You don’t like it, which is a real pity.
            Meanwhile others (such as myself) are getting back into it, and 40K turnouts are booming in a lot of places, and AoS events are massively outselling anything seen in the hayday of 8th ed.

          • ZeeLobby

            Well you just said the reason right there “getting back into it”. GW sales have been sliding for years prior to the latest uptick as players left the game. Many returned for 8th. Thats WHY it was so huge. They made a bunch of promises. Some they’ve kept, others they haven’t. Events are booming (as they do on any edition release year), and we’ll really have to wait a couple years to see.

          • Rob brown

            I agree with CKyle80. The new rules have me more excited about the game than I have been in a long time. It’s been a good couple of years.

          • SYSTem050

            But but but we have been repeatedly (and I stress repeated ) told that making a optimised tournament game would be night the while player base.

            We’re those people wrong ? 🙂

          • ZeeLobby

            I dunno who those people are. I’ve only ever wanted a tighter ruleset with greater balance, and we didn’t get that. We got a watered down ruleset that at a competitive level plays fast in one or two turns. I mean tournament goers, and definitely TOs, might enjoy that, but I think it makes for a pretty bad game system, personally.

          • Making an optimized tournament game was great… if you’re a tournament player. If you’re a tournament player, you don’t care if the casuals aren’t interested. You care that your fellow tournament players are pumped up for it.

            Same is true with narrative guys a lot of times. Narrative guys love narrative rulesets and don’t care if tournament guys leave in droves.

          • This is spot on. They did make tournament players overall much happier. And the cost was driving a lot of other people away because a game meant for tournament play is not appealing for those not wanting to play tournaments for a variety of reasons.

            Why KOW and 9th age fantasy are things I cannot get into at all but tourney guys love them.

          • I’ll cop to it, I don’t play 40k any more because of 8th ed, I still buy stuff and build etc but I sold off all the projects I hadn’t started yet in favor of MDF Necromunda terrain lol

    • Calling 40k a bubble is the funniest thing I’ve read in days, thanks for that

      • Marco Marantz

        Seriously? Are you that dopey you cant comprehend one line of text. I said GW not 40K.

        • “once people realize 40K is just as broken as 7th ed people will start to bail…like my gaming group of 6 people who have all had enough of 8th ed.”
          Your comment specifically suggests 8th ed is a bubble that’s popping, ironically comparing the game to 7th, which gave GW its biggest profits in years

  • DoctorBored

    Maybe now that they’re doing well they’ll finally release Plastic Sisters of Battle.

  • What is Sandwyrm’s take, I wonder?

  • Nosebleed

    I may sound like a party pooper for saying this. I suspect it is a bubble waiting to burst.

    Sure they are doing some things right. However there’s so much positivity right now that any comments or suggestions for improvements are treated as “anti-GW”. It is only a matter of time till a big-enough mistake would make players voice out all of GW’s fallacies aggressively which in turn, would affect GW’s bottom line.

    GW doing the big community survey is a very good thing to address this. I have high hopes to see how they respond to it!

    • James Regan

      I suspect some of the bubble is more to do with 8th ed release schedule, so some of it will stick until their actual releases wind down, independent of community relations- they did a double whammy recently of much improved community relations at the same time as an interesting/big release schedule. The community stuff might not be as big a bubble as the releases even, as they are quite a bit better than they were, so i’d expect some of that improved goodwill to stay around, even if it is a bit over-cheered at the moment (people realising their current strategy isn’t perfect being different from them sacking the community team altogether, after all)

  • Marcus Langdale

    One day maybe, just maybe they will realise making cheaper sets for a bunch of factions will actually make it all a lot more popular. The easy-to-build is a start.

    • Dennis J. Pechavar

      Wait “Gateway” models, that make it easier to pass the “hump” of collecting a starter force, would increase sales as the bullet people need to bite to play this game would be less of a bitter pill? Heresy! Honestly that is what kept a few of the young folk at my store from playing. I can loan out a few of my armies if they want to play but for them to actually commit to buying hundreds of dollars for even a small army is tough. God forbid they tried to buy an army back in 8th edition Fantasy!

  • marlowc

    Good to see the transformation of the company brought about by the new boss finally bearing fruit. Seems his first 18 months were rather handicapped by the AoS albatross inherited from his predecessor.

  • DJ860

    Glad to see that the company taking the right approach has resulted in business success.

    Hopefully it means they continue to try to do the right things for their customers as it’s clearly been one of the big catalysts for change.

  • euansmith
  • ZeeLobby

    I mean new edition of 40k, promising to comfort the abused. Of course this year was going to be big. Let’s just hope it doesn’t go to their heads. Clearly there are still some kinks to be ironed out. I dread to think what they might attempt to do in this next year to replicate a brand new edition and re-releasing every faction success.

    • marlowc

      I reckon there’s still plenty of good stuff to come in the near future for 40K, and Necromunda.
      In the longer term they’ve always got the return to the Old World. That can generate some very useful dosh with the “New GW” way of doing things.

      • ZeeLobby

        Yeah, very true. My hope is just that they don’t get to the midterm review and go “we’re under last years, lets blow something up again!”. I’m assuming they have the maturity as a company to do this, but they could really benefit for some stability for a couple years.

    • Andrew O’Brien

      I’m hopeful that they will look for what has worked for them this year and continue it, rather then resting on their success.

      • ZeeLobby

        Well, what worked for them this year was making a bunch of promises, gutting the entire game, and re-releasing everything. I’m really hoping that’s not what they continue, lol. They should definitely continue the other stuff that they started doing recently though, my hope is that they just don’t expect to see the same spike as this year every year (or more that their investors don’t), because this year some some epic releases/nostalgia releases that’ll be hard to cap.

  • piglette

    “GW is finished soon.” Says increasingly nervous nerd for 700th time this decade.

    • ZeeLobby

      Honestly nobody says this. At most there were like 4 people who just visited every blog and said this. I’ve honestly seen more people talk about people saying this than actual people saying this XD.

      • “GW will die any day now” was seen once or twice a day by me for like a decade. Only the past year have I seen that mantra die down.

  • ChubToad

    Turns out that GW did not fail with 7th and it will not fail with 8th. Or AoS for that matter. Doomsayers however will find another excuse to claim failure for GW.

  • silashand

    You heard it here first – 9th Edition in February with all new codices and plastic Sisters! 😉

  • Marco

    Long live Warhammer Fantasy and the Old World! Long live Mordheim!