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Games Workshop and SEGA Team Up

2 Minute Read
Dec 6 2012
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So remember how JUST YESTERDAY we were commenting about how Warhammer Fantasy needs a video game to help expose it to the masses…  You guys must be psychic.

Get a load of this press announcement:

SEGA and Creative Assembly Announce Partnership with Games Workshop to Create Warhammer Games

SAN FRANCISCO & LONDON – 11AM GMT, December 6, 2012 – SEGA® of America, Inc. and SEGA® Europe Ltd. today announced that Creative Assembly™, award-winning creator of the Total War™ series, and SEGA® Group have entered into a multi-title licensing deal with Games Workshop® to create videogames based in the Warhammer® universe of fantasy battles.

A new high-calibre development team has been set up at Creative Assembly’s UK studio to work alongside the existing Total War, Alien™ IP and Mobile teams on the first Warhammer title in the deal, scheduled to launch from beyond 2013.

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“With this year being our 25th anniversary”, said Tim Heaton, Studio Director at Creative Assembly, “it seems fitting for us to embark on such a dream project with such a well-established partner. The incredibly rich and detailed Warhammer world is something we grew up with, and has left an indelible imprint on us as both designers and gamers.”

“We’ll be doing the Warhammer universe justice in a way that has never been attempted before. We’re bringing those 25 years of experience and expertise in extremely high-scoring games to bear, delivering a Warhammer experience that videogamers will absolutely love.”

“We have enormous respect for SEGA and Creative Assembly and have felt for a long time that the combination of the enormously rich setting of the Warhammer world, and their stunning development talent is a match with huge potential,” said Jon Gillard, Games Workshop’s Head of Licensing. “Now that we’ve managed to bring these two giants of gaming together it is safe to say that some truly amazing products are going to be unleashed as a result. We are excited at the possibilities, and are enthusiastically working with the team at Creative Assembly already.”

This first Warhammer game joins the eagerly-awaited Total War™: Rome II and the untitled Alien IP as one of five projects currently in production at Creative Assembly, now one of the largest developers in Europe.

After the collapse of EA’s Warhammer Online and Bandai’s WFB-based Mark of Chaos before it, WFB really could use a video game hit. I’m sure Games Workshop is also keen to ramp up some more of that lucrative licensing cash as well.

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Author: Larry Vela
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