Facebook PSA: Support Your Favorite Sites

If you use Facebook and like websites – you NEED to read this right away.

Facebook is Changing

The biggest change to Facebook in years is rolling out right now and you need to be prepared. The social media giant is updating News Feed, the default feed of posts that users see when they log into Facebook. Users across the world in the last few days have already checked in on Facebook and said “What the Heck is Going ON!”

In the face of a public and political pressure over their actions of the last couple of years Facebook is now emphasizing posts from friends and family.  In a way this isn’t new – it’s a return to the old, old paleo-facebook.  Some folks remember way back when you needed a .edu email address to even get on Facebook (those were the days). Back then the only thing on Facebook was a bunch of your fellow college students, so by definition all that was available to see was friends.

Facebook – circa 2005

Back then folks used the internet very differently. The vast majority of internet users were on computers (no smartphones then) and actually visited the websites they liked. Over the last decade, many people have grown up in a world where to them Facebook IS the internet, and get ALL things from the platform – the dream that AOL always reached for but never achieved.

Maybe not this old of a computer…

What is Going to be Different?

But this is 2018 and Facebook’s change is dramatic.

What is occurring is the removal of the vast majority of content coming from company and organization pages of any type from appearing in newsfeed.

So every page you have liked and told Facebook you want to see content from is being pushed to the side by Mark Zuckerberg.  Everything from Ford, to BBC, to Games Workshop, to BoLS, to your favorite band, video game company and everything else is going to be showing up less and less in your Facebook feed by default. On Facebook’s mobile app, expect to see almost no content that is not from individuals, or paid ads. Desktop facebook is still in flux right now.

How much smaller are we talking about?

Companies are reporting seeing their Facebook posts only being seen by 3% of their followers as of January 2018 and Facebook is planning on pushing this down even further. That means a sample Facebook page with 100,000 followers are having 3,000 people see their content on average. Of course if companies and organizations want Facebook to show their posts to their current followers (who have already told Facebook they want to see their favorite pages’ content) Facebook is more than happy to take hard cash to force them into their current follower’s newsfeeds.

What Can I Do?

In a lot of ways this change is going to be no big deal for older internet users who still visit a variety of their favorite websites each day.  If you love your favorite website’s content, you should make a point of actually visiting their websites regularly. You can no longer rely on Facebook to tell you what any website you like is doing automatically – because Mark Zuckerberg knows what he wants you to see – and it’s certainly not company and organization pages.

#1 Bookmark and Visit Your Favorite Websites

So right off the bat, we suggest bookmarking your favorite sites in your browser (hopefully this one amongst others) and visiting them directly. Don’t let Mark Zuckerberg tell you what you really like and don’t like any longer.

#2 Set Your Favorite Facebook Pages to “SEE FIRST”

Next, you CAN make Facebook show you the posts from your favorite pages by selecting them to “SEE FIRST”.  Here is a image and a link to where you can set your favorite pages to automatically appear in your newsfeed. Just visit your favorite Facebook page, pull down the “Following” tab, and click “SEE FIRST”. We respectfully ask that you BoLS fans set the BoLS Faceboook page to “SEE FIRST” in Facebook.

#3 Set Your Favorite Facebook Pages Notifications to “ON”

Finally, you CAN tell Facebook to notify you when your favorite pages put up special events. When you open up the following tab (see image above), go ahead and check the “NOTIFICATIONS On”.

 

The internet – it’s SO cool!

No matter what happens, BoLS and all your favorite websites are still here and kicking out all the posts and content you like.  But in 2018, you can no longer rely on Facebook to tell you about anything besides what your friends and family are up to.  So take some time, explore the internet yourself and enjoy the feeling of spending a little less time with what Mr. Zuckerberg has decided you should be seeing.

~ From everyone here at BoLS – thanks for reading, and visiting!

  • orionburn III

    I loathe Facebook. The only reason I even use it is for gaming stuff. I don’t follow 95% of my FB friends so my feed is pretty much 40k stuff. The important pages/groups are all marked to see first as it is. Honestly if it weren’t for our local group using it to schedule games and talk 40k stuff I’d probably be on FB twice a year like the old days.

    I’ll be glad when a rival finally starts to compete with FB and it loses it’s dominance.

    • ZeeLobby

      Amen. I rarely if ever get on, and it’s usually only to a couple faction groups I’ve joined.

  • Drew

    I actually see this as a good thing. It’s BEYOND frustrating when companies expect their customers to sift through Facebook feeds/Twitter/etc to find information about their products and upcoming releases rather than posting them to their webpage where it can easily be accessed.

    CMON is by far the worst offender of the games I follow (it’s basically impossible to keep abreast of what’s happening in Dark Age and Wrath of Kings- not that anything happens in Wrath of Kings- without being on their social media pages), but Steamforged Games messed this up with the launch of their Indiegogo campaign to resculpt the Guild Ball Fishermen and Butchers in plastic (it took a full day after the campaign’s launch to get it put on their actual website- not good for a crowdfunding campaign). Even Privateer Press does this with preview images from time to time. It’s shocking to me that these company would rather put things on FB/Twitter than the websites they actually own, directly control, and have paid money to create/maintain.

    Maybe with this change to FB, we’ll see a better centralization of information. Here’s hoping!

    • Luca Lacchini

      “I actually see this as a good thing. It’s BEYOND frustrating when companies expect their customers to sift through Facebook feeds/Twitter/etc to find information about their products and upcoming releases rather than posting them to their webpage where it can easily be accessed.”

      Bro fist, bro hug, bro bump, bro beer.

    • ZeeLobby

      I definitley agree, but I’m pretty fond of following all these companies on twitter actually. And to be honest, it’s a lot cheaper to tweet/post these things than to update a website. I mean any intern could do it. Not saying that makes it a good thing, I just understand why.

      It’s also just a generational thing. I may despise Facebook but my kids, their kids, and their kids kids, etc. will totally be on board.

    • marxlives

      I feel you man, and as an old school computer guy, I prefer websites over social media for products. But it isn’t about me, I am just a dude with one foot in the grave anyway. It is about the youngins’ and the youngins’ don’t know if something exists unless it is on Twitter, FB, and YT.

      • That is exactly the issue. It’s not the older crowd who actually visits websites.

        The problem are the really young folks who log onto FB every day and use the app as the Internet.

        We’ve gotten many emails from people saying they wished we posted more, because they don’t see much of us on FB.

        And we tell them, we’re cranking along – its just that FB isn’t showing them our posts (or anyone else’s).

        With younger internet users, there is a gross misconception that FB shows you everything from pages that you follow, when it couldn’t be further from the truth. It’s not like twitter – even if you like a page FB heavily filters what it will show you.

        The real danger is an an entire generation that will start getting much less actual news. Will they just become increasing uninformed, or will it prod them to go seek out news themselves beyond FB?

        I hope it’s the latter, but I fear it’s the former.

        • marxlives

          The policy really hurts lore/news pages like BoLS, small businesses who market through FB, and community pages (basically the only real pages I visit on FB) who have to pay to boost their visibility.

          • It hurts any organization that can’t overtly pay Zuckerberg cash to have their content shown.

            That means fundamentally anything media, or small to medium businesses.

            Mega brands with large guaranteed ad budgets like Hollywood, or retailers-manufactuers selling high priced high profit products like car companies can afford the Facebook model.

            Everything else will fade from people’s newfeed, regardless of the size of their followers.

            You better bet big media outfits like buzzfeed, BBC, New York Times are paying very close attention.

  • Mathew G. Smith

    I honestly can’t tell if this article is taking the piss or if I’m just old.

    • orionburn III

      Both? 😛

  • eMtoN

    Happy to say I’ve been Facebook free for over 3 years. Still haven’t found a reason to go back.

  • mattis

    Happy to say I’ve been Facebook free for over 3 years. Still haven’t found a reason to go back.

  • Louper

    I installed news feed eradicator ages ago so I don’t even see my news feed. I’d rather just visit the actual websites I want to see rather than “hoping” FB shows me news items anyway.

  • EnTyme

    I see this as a 100% positive outcome.

  • I’ll actually be pleased when all of these company posts go away from my news feed. If only they’d let me remove the trending/news thing as well. A company posting, sharing on Bookface has no power over my interest in looking t that companies actual site.
    I’m only there for a quick and easy way to contact friends and family.
    The groups feature is nice as well.

    • This doesn’t get rid of the sponsored posts and ads – this only get rid of the posts from pages you choose to like, which you control.

      • Then it’s yet another pointless change. There’s just so much junk that pop’s up these days. I just have to laugh at it.
        I check the headlines here every morning over my first cup of go juice. I don’t think this change will bother me in at all.

        • Thanks Steve. Your patronage matters and is appreciated.

  • Mike Holmberg

    How about you fix your mobile site first so I don’t get hijacked by malicious ads every other time I view it on mobile first?