The Citadel Realm Of Battle modular game board is now available on the GW Advance Order page of the online store. As announced yesterday in comments under our Scenery, Bitz Packs, and More… topic by one of our loyal readers who is also a GW employee, the price has been adjusted again to $290. The online price of $290 apparently includes a $15 shipping fee, so the price of a purchase in a retail store is $275. In the UK, it’s £150 after pre-release price increases. It is showing on the UK GW Advance Order web page as well.
I don’t know exactly what has caused the dramatic price jumps prior to release on this item, but I suspect it’s related to the fact that the Modular Game Board is manufactured by a third party. It’s a very niche item within an already niche industry. GW does not have molds large enough to make something like this and apparently felt it was unwise to invest in the new equipment necessary to manufacture this item since it would not be a huge quantity seller. Scenery items always sell less quantities than game miniatures no matter how modestly priced and this item probably has a smaller audience than the smaller scenery items they already make. Therefore, the making of this highly specialized interest item was contracted out. Perhaps some issues or problems related to that relationship have caused the pricing issues? In any case, it will be interesting to see how this develops now that the item has been released.
Based on comments I’ve seen here and around the Internet, the increase to $290 from the original announced US price of $175 is an emotional topic for many GW customers. Please try and keep comments as constructive and decorous as possible, even when expressing displeasure at this news. The Fly Lords and our other readers will be most appreciative. Thank you.