LEGO IDEAS

LEGO Ideas News, Reviews, Editorials & Unboxings. All bricks and building all the time. We're LEGO fanatics and love to bring you the latest IDEAS products, and news. If you love LEGO IDEAS, we've got you covered.

LEGO Ideas is a program allowing creators to submit their dream LEGO builds into real-life, 100% official LEGO sets! the program allows users to upload their own set ideas, browse hundreds of others, and vote for their favourites to see them become official LEGO products. LEGO Ideas come in three flavours, each with something different to offer.

Product Ideas allow fans can submit their own LEGO set concepts and become a Fan designer. Builds in this category need user support! If a Product Idea gets 10,000 supporters from the LEGO fan community, it gets considered for production as a real-life LEGO set. Plus, creators receive 1% of the total NET sales of the product that has been sold.

Challenges This category showcases creativity with constraints! LEGO sets a theme, and their staff judges select entries to move forward — either to a community vote or to receive the prizes. Challenges run for just a few weeks each, and some of the selected builds go on to be made into official LEGO Ideas sets.

Activities consist of quick, fun building prompts on LEGO Ideas designed to spark creativity and engage the community - no prizes, just play!

LEGO is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. LEGO consists of variously colored interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. LEGO pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled LEGO models can be taken apart, and their pieces reused to create all new constructions.

The LEGO Group began manufacturing the interlocking toy bricks in 1949. It is one of Europe's biggest companies, and LEGO is the largest toy manufacturer in the world by sales. As of July 2015, 600 billion LEGO parts had been produced.