Imagine walking down the street and coming face to face with the sight and sound of a massive wave seemingly contained in a building. This immersive LED art piece is amazing.
#1_WAVE was created by d’strict, installed at the SMTOWN Coex Artium in Seoul; the LED screen is 80 meters wide and 23 meters tall. It uses an anamorphic illusion – a distorted projection that you can see once at a specific vantage point – to make it look like the wave is about to crash through the glass and out onto passersby. To complete the immersion the sound of the wave pours from speakers around the screen. It’s a super cool effect.
The Gangnam-gu District houses multiple, huge LED displays that have been installed on buildings to display art and advertising 18 hours a day – akin to Times Square. The big screen at SMTOWN Coex Artium was designed by Samsung. A bit on the tech…
“The SMART LED Signage is made of around 31,000 LED display modules. The distance between each pixel is 10mm to show a clear and vivid image from all directions.” This is prime example of Samsung’s detail-oriented effort, considering that the typical size of the gap between each pixel in outdoor advertisements in Korea is 16-20mm. The SMART LED Signage not only displays the same content in more detail, but also provides water and dustproof features, as well as up to 100,000 hours of use, for optimal reliability and functionality.
Samsung SMART LED Signage supports resolution of 7,840 X 1,952 pixel, which is almost twice the resolution of UHD. With a high refresh rate of 49,920Hz, it depicts smooth and uniform images without distortion. The high resolution and clear content representation is perfect for displaying 3D advertisements, for example K-Pop performances, and is soon to become a unique landmark of Korea.”
This isn’t the first art piece to be displayed the big screen at SMTOWN Coex Artium. Russian interactive media company Sila Sveta created CG artworks inspired by South Korean flora & fauna; the collection ran for a month last year.