We all say that wargaming needs better gender equality. One company seems to have figured it out.
I’ve been traveling around tournaments across the United States for some time and have noticed something. From north to south, east to west, the same pattern emerges – Warmachine/Hordes has a much higher percentage of women than other systems…
We have often said in the wargaming universe for years that gender inequality is striking. In an overwhelmingly male dominated activity the inclusion of more women would strengthen the hobby. Of course that statement would quickly be followed by next month’s announcement of the latest bloodsoaked muscle bound killers boxed set from company A and the inevitable DD spandex-clad female enforcers with the pouty lips from company B… you get the picture. People start asking what armies women should like, and so on.
I find it interesting that from what I can see around the United States (it could be totally different abroad) that Privateer Press has seemingly unlocked the formula for attracting women gamers. But how?
It could be the worldbuilding, it could be the miniatures, it could be the game rules and mechanics themselves.
I have no idea – but I’m sure you all do. If any ladies are out there reading this, please chime in. I’m sure various product and marketing managers would be very keen to hear your thoughts on the matter.
~I’ve asked ten different professionals in the industry and gotten ten different answers. You unlock the riddle.